Auto Care Insider Volume 107 - 18

AUTO
CARE
INSIDER

toolbox
BUSINESS TRENDS
The world of business is ever-shifting,
and staying on top of trends can help
you continue to succeed. Toolbox
offers two lists of current trends to
keep you in pace with the times in a
period of seemingly constant change.

TOP 10 BUSINESS TRENDS
THAT DRIVE SUCCESS
1. Subject Matter
Experts Become the
New Rainmakers
With SMEs, businesses
place a premium on proper
lead qualification and
narrow focus on the right
opportunities to make
efficient use of scarce, yet
highly effective resources.

2. Crowdfunding
Validates New
Products
Using crowdfunding for
product validation allows
any company to engage
and learn from a small
and passionate user
community earlier in the
process, speeding up time
to market, and reducing
both the cost and risk of
new product innovation.

3. Sales and Content
Marketing Become
Fully Integrated
The goal is to ensure that
when customers search
online for risks, challenges

and implementation
strategies associated
with your solutions, they
will find your content to
address their questions.

4. Video Becomes
Essential
Providing video as a source
of valuable content to
address issues or answer
questions helps the
consumer to feel like they
know you better than if they
had just read an article.

5. New Collaboration
Tools Require
Rethinking Email
Organizations using tools
like Slack for internal
communication might have
less need to have their
inboxes open throughout
the day. With professionals
spending less time in their
inboxes, you'll have even less
time than before to make
a positive impression with
your email communication.

6. Brick and Mortar
Stores Without
Expertise Disappear
Costco customers believe
that the retailer curates
a narrow set of the best
products at a great price
and stands behind them
with exceptional service. If
they offered 15 alternatives
for a given need, they'd fail.

7. Subject Matter
Experts Get
Sales Support
Top organizations surround
SMEs with resources
and tools to help manage
follow-through, assign tasks
and track progress. This
support network ensures
that the organization can be
responsive and proactive
at the right times.

8. Narrow Segments
Capture Attention
The same way Netflix and
Amazon suggest products
you might like, the best
companies are delivering
https://www.forbes.com/sites/ianaltman/2016/12/06/top-10-business-trendsthat-will-drive-success-in-2017/#3d504d236543
Table of Contents for the Digital Edition of Auto Care Insider Volume 107
