Auto Care Insider Volume 108 - 9

17
Women in Auto Care
Automotive Communications Awards
BUSINESS-TO-CONSUMER AWARDS
Television Commercial: DENSO
Print/Electronic Ad: Federal-Mogul Motorparts
Print or Digital Display Ad: Lumileds (PHILIPS Automotive
Lighting)
Direct Mail Piece or Campaign/Newsletter: Federal-Mogul
Motorparts
Magazine Article: B'laster Corporation/Radius Communications
Education Article: Federal-Mogul Motorparts
Video - Demo Video, Training, Educational: Dayco Products, LLC
Brochures, Booklets, Handouts: Traction Factory/Snap-on Tools
Special Promotions/Promotional Events: Federal-Mogul
Motorparts
Car Care Clinics: Cowichan Auto Repair
Posters and Signage: Federal-Mogul Motorparts
Website: Lumileds (Philips Automotive Lighting)
Social Media Campaign: Trico Products Corporation / Gelia
Application for Mobile Device: Federal-Mogul Motorparts
YouTube Video: Cottman Transmission and Total Auto Care

IMPACT AWARDS: FOUR FOR THE FUTURE
Kyle Byrne, The Merrill Company; Katina Wall, STP at Spectrum Brands - Global
Auto Care; Sarah Shelstrom, Integrated Supply Network (ISN); Chris Pacey, National
Performance Warehouse (NPW). www.autocare.org/impact

Media Outreach Towards Non-English Speaking Audience:
Federal-Mogul Motorparts
Media Outreach to Female Audience: EXTEND PERFORMANCE
Best 360 Degree Marketing Campaign: Autoshop Solutions

BUSINESS-TO-BUSINESS AWARDS
Ad Campaign to Distribution/Retail Audience: GWC Warranty
Ad Campaign to Technician/Repair Audience: Traction Factory/
Snap-on Tools
Ad - Best Use of Graphic (to either distribution/retail or technician/
repair audience): TFI Envision, Inc.
Ad - Best Use of Copy (to either distribution/ retail or technician/
repair audience): Gates Corporation
Corporate Image Campaign: Gates Corporation
Campaign (to either distribution/ retail or technician audience):
The NOCO Company
Training Materials: Autoshop Solutions
Magazine Article - Technical: Mobile Air Conditioning Society
(MACS) Worldwide
Magazine Article - General Market/Special Interest:
YourMechanic
Newsletter to Customer or "External Audience": Federal-Mogul
Motorparts
Logo Design/Usage: EXTEND PERFORMANCE
Website - Analytics Showing Success of New Website:
Marx Group
Merchandising: Brake Parts Inc/NAPA Brakes

2017 WOMEN OF THE YEAR AWARDS
Auto Care Woman of Excellence: Jill Trotta, director of the automotive group
at RepairPal; 14th annual Auto Care Woman of the Year: Laura Soave, senior
vice president, chief marketing and communications officer at Federal-Mogul
Motorparts; Female Shop Owner of the Year: Carolyn Coquillette, owner and
master technician of Luscious Garage. www.womeninautocare.org

Special Promotion and/or Promotional Event: MAHLE
Aftermarket Inc.
Packaging: Lumileds (Philips Automotive Lighting)
Social Media Efforts: Purolator
Blog: GWC Warranty
App for a Mobile Device: N.A. Williams
YouTube Video: TFI Envision, Inc.
Media Outreach to Female Audience: EXTEND PERFORMANCE
Best 360 Degree Marketing Campaign: MAHLE Aftermarket Inc.

For details of each award winner and categories,
visit www.womeninautocare.org.

AUTO CARE INSIDER |

VOL. 108

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https://www.womeninautocare.org/2017/11/women-auto-care-announces-2017-automotive-communications-awards/ http://www.autocare.org/impact https://www.womeninautocare.org/2017/10/women-auto-care-announces-2017-women-year-award-winners/

Table of Contents for the Digital Edition of Auto Care Insider Volume 108

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Auto Care Insider Volume 108 - No label
Auto Care Insider Volume 108 - Cover1
Auto Care Insider Volume 108 - Cover2
Auto Care Insider Volume 108 - 1
Auto Care Insider Volume 108 - 2
Auto Care Insider Volume 108 - 3
Auto Care Insider Volume 108 - 4
Auto Care Insider Volume 108 - 5
Auto Care Insider Volume 108 - 6
Auto Care Insider Volume 108 - 7
Auto Care Insider Volume 108 - 8
Auto Care Insider Volume 108 - 9
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Auto Care Insider Volume 108 - 14
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Auto Care Insider Volume 108 - 19
Auto Care Insider Volume 108 - 20
Auto Care Insider Volume 108 - Cover3
Auto Care Insider Volume 108 - Cover4
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