AUTO CARE INSIDER toolbox SUCCEED IN 2018 A new year brings new challenges and opportunities for all businesses in all industries. This issue of Toolbox offers marketing and technology insights to start your 2018 off right, and fuel your success all year. 15 Q1 MARKETING ACTIVITIES THAT WILL ENSURE YEARROUND SUCCESS By: Forbes Communications Council, Forbes.com 1. Review and agree on your content marketing strategy with the team. Review your content marketing strategy, and ensure it includes: techniques that have proven successful for your brand; up-to-date techniques involving current channels and media; and specific, achievable and measurable KPIs. 2. Ask your customers what they want. The customer can tell you quite a bit about your brand if you listen. 3. Gather data to learn from the past. Answers needed to avoid pitfalls this year can be found from the path you have already traveled. 4. Prioritize personalization. Using persona research and your creative matrix, execute on the promise of personalization. 5. Create memorable experiences. 7. Review your attribution model and plan resources accordingly. Trends in your data may uncover tracking opportunities and attribution errors will help you know what can be improved. 8. Take advantage of machine learning. Connect with your customers - create a memorable moment that taps into why they love you. Use machine learning (like the tracking of digital shopping behavior) to drive dynamic content, real-time targeting and personalization. 6. Create a content calendar. 9. Develop a onepage strategic plan. This can be incredibly helpful in examining your brand strategy and reevaluating your ideal customer profile and target verticals. Align the marketing team with sales, customer success and overall company objectives to track toward agreed-http://www.Forbes.com