Auto Care Insider Volume 109 - 28

MEET A
STAFFER
TOM Ho has been instrumental
to the evolution of the look and
feel of the brand over the years as
the association's art director, and
with our New Year, New Insider,
we're giving you an inside look
at the face behind the brand.
	 While many readers of Insider may
be familiar with the creative work and
incredible design talent displayed
throughout the magazine over the
years, the person behind the pages
is even more extraordinary. Originally
from Cambodia, Tom was forced to
escape to the United States at the
age of five with his family as refugees
during the Pol Pot and Khmer Rouge
regime in the 1970s. "My family went
through many difficult struggles and
survived," said Ho. "Millions of people
living in Cambodia were killed during
the regime, including my father.
	 We ended up in refugee
camps in Thailand and lived
briefly in the Philippines before
coming to the United States in
1983 at the age of seven."
	 Tom's family ultimately made
their home in Montgomery County,
Md., where he began school in the
first grade and eventually graduated
from high school with honors. Tom
went to the University of Maryland,
Baltimore County (UMBC) and
earned a degree in graphic design,
making him the first in his family
to earn a college diploma.

HOW DID YOU GET STARTED AT THE
AUTO CARE ASSOCIATION?
"Shortly after graduating college,
I was hired as the first in-house
designer for the association."

WHAT ARE YOUR WORK DUTIES AT
THE ASSOCIATION?
"I manage creative and branding
for the association. This includes
producing concepts and
designing materials for marketing,
promotion, events, conferences
and everything in between."

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AUTO CARE INSIDER  |  VOL. 109

WHERE DO YOU GET INSPIRATION FOR
YOUR WORK?
"As a designer, I see and notice
design everywhere - whether good
or bad - so I find inspiration from
everything. It could be anything from
clothing tags, websites, product
packaging, magazines, store front
signs, candy wrappers, catalogs,
paper company promos, designers
on the Behance website, restaurant
menus, beverage bottles, etc."

HOW WOULD YOU DESCRIBE YOUR
PERSONAL DESIGN STYLE?

tom
HO

art director
DEPARTMENT

Communications
240-333-1055
tom.ho@autocare.org

"I would say my style is mostly
corporate, based on the majority
of the design work I do. I like
my designs to be as clean and
visually interesting as possible. I
think the most important thing
to remember about design is
being able to communicate a
clear message to the intended
audience. I've grown as a
designer over the years and
have learned the importance
of balancing between doing
enough and doing too much."

WHAT IS YOUR FAVORITE PART ABOUT
WORKING AT THE ASSOCIATION?
WHAT ARE THE BIGGEST REWARDS?
"My favorite part is the professional
work environment and the respect
that everyone has for one another,
and being able to develop and
grow as a designer. The biggest
reward is being able to see the final
creative product out there, being
seen and used by our members,
consumers and the industry."

FAVORITE APPS

WORDS TO LIVE BY

YouTube, Hangouts, Amazon Music

"Live each day as if it was your last."

YEARS WITH AUTO CARE ASSOCIATION

18



Table of Contents for the Digital Edition of Auto Care Insider Volume 109

Intro
Auto Care Insider Volume 109 - Intro
Auto Care Insider Volume 109 - Cover1
Auto Care Insider Volume 109 - Cover2
Auto Care Insider Volume 109 - 1
Auto Care Insider Volume 109 - 2
Auto Care Insider Volume 109 - 3
Auto Care Insider Volume 109 - 4
Auto Care Insider Volume 109 - 5
Auto Care Insider Volume 109 - 6
Auto Care Insider Volume 109 - 7
Auto Care Insider Volume 109 - 8
Auto Care Insider Volume 109 - 9
Auto Care Insider Volume 109 - 10
Auto Care Insider Volume 109 - 11
Auto Care Insider Volume 109 - 12
Auto Care Insider Volume 109 - 13
Auto Care Insider Volume 109 - 14
Auto Care Insider Volume 109 - 15
Auto Care Insider Volume 109 - 16
Auto Care Insider Volume 109 - 17
Auto Care Insider Volume 109 - 18
Auto Care Insider Volume 109 - 19
Auto Care Insider Volume 109 - 20
Auto Care Insider Volume 109 - 21
Auto Care Insider Volume 109 - 22
Auto Care Insider Volume 109 - 23
Auto Care Insider Volume 109 - 24
Auto Care Insider Volume 109 - 25
Auto Care Insider Volume 109 - 26
Auto Care Insider Volume 109 - 27
Auto Care Insider Volume 109 - 28
Auto Care Insider Volume 109 - Cover3
Auto Care Insider Volume 109 - Cover4
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