Auto Care Insider Volume 110 - 11

READ UP ON THE LATEST INITIATIVES COMING OUT OF THE CAR CARE COUNCIL

EVERY day the Car Care Council communicates the benefits of regular

vehicle care, maintenance and repair to consumers through a variety of

means: from press releases to print, broadcast and digital media, social
media posts, television, magazine, newspaper and radio interviews.
However, the celebration of National Car Care Month in April is the ideal
time to draw added attention to taking care of most consumers' biggest
investment other than their house.

An exciting, new attention-getting tactic to publicize the month
is a unique consumer survey concept created by the council and
conducted by IMR Inc. More than 20,000 consumers responded to
the question, "Which of these late-night TV celebrities

would you most trust to work on your vehicle?"

The results are:

27.6%

Jimmy Kimmel

27.4%

Jimmy Fallon

19.6%

Stephen Colbert

14.3%
Trevor Noah

11.2%

James Corden

Bill Thompson, president of IMR Inc., an automotive market research
company, donated space on IMR's quarterly consumer auto maintenance
study. He said, "We had a blast working with the council on this project. This
was a really fun question to add for our respondents. Judging by the number
who responded, they were eager to voice their opinion on their favorite latenight host. We watched the results as they came in nearly every day!"
A professional caricature artist was commissioned by the council to create
the artwork, which was sent to each of the famous entertainer's agents.
A press release was also sent to trade media, consumer media and
entertainment industry media and posted on social media, resulting in a spot
on Jimmy Kimmel Live!

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AUTO CARE INSIDER |

VOL. 110

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Table of Contents for the Digital Edition of Auto Care Insider Volume 110

Auto Care Insider Volume 110 - intro
Auto Care Insider Volume 110 - Cover1
Auto Care Insider Volume 110 - Cover2
Auto Care Insider Volume 110 - 1
Auto Care Insider Volume 110 - 2
Auto Care Insider Volume 110 - 3
Auto Care Insider Volume 110 - 4
Auto Care Insider Volume 110 - 5
Auto Care Insider Volume 110 - 6
Auto Care Insider Volume 110 - 7
Auto Care Insider Volume 110 - 8
Auto Care Insider Volume 110 - 9
Auto Care Insider Volume 110 - 10
Auto Care Insider Volume 110 - 11
Auto Care Insider Volume 110 - 12
Auto Care Insider Volume 110 - 13
Auto Care Insider Volume 110 - 14
Auto Care Insider Volume 110 - 15
Auto Care Insider Volume 110 - 16
Auto Care Insider Volume 110 - 17
Auto Care Insider Volume 110 - 18
Auto Care Insider Volume 110 - 19
Auto Care Insider Volume 110 - 20
Auto Care Insider Volume 110 - 21
Auto Care Insider Volume 110 - 22
Auto Care Insider Volume 110 - 23
Auto Care Insider Volume 110 - 24
Auto Care Insider Volume 110 - 25
Auto Care Insider Volume 110 - 26
Auto Care Insider Volume 110 - 27
Auto Care Insider Volume 110 - 28
Auto Care Insider Volume 110 - Cover3
Auto Care Insider Volume 110 - Cover4
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