Auto Care Insider Volume 110 - 2

PRESIDENT'S
MESSAGE
WAIT, IS THIS THING
RECORDING?
THE reactive, whack-a-mole approach
to data privacy concerns and misuse
of data extends far beyond the
controversies happening currently with
Facebook, Google and smartphones,
which are uncoincidentally the most
permeating digital forces with which
humankind has ever dealt. Though
consumers are very aware of their
data privacy (or lack of) when it comes
to the internet and social media, the
vast majority of motorists have no
idea that their personal information is
also being collected, aggregated and
transmitted back to automakers, and
then being sold to the highest bidder.
For the few consumers that are
aware, their reactions in the comments
section of news articles tell the tale:
"I really don't like the idea of
companies profiting off my daily
life without me consenting to it."
"For my next car purchase, ensuring
my own privacy will necessarily
be a major deciding factor."
"I don't pay $30k [for a car] to be
used as someone else's free data point."
As a member of the Auto Care
Association family, you know that
these cars can tell you a lot about what
they need to operate safely, efficiently
and reliably. The data cars collect
could be invaluable to our industry
- but only if we have access to it.

2

AUTO CARE INSIDER |

VOL. 110

Right now, automakers have total
control over this valuable data. And
they're using it to push car owners to
higher-priced service centers for their
needs - shutting out independent
auto care providers like us.
It's time to put the data back where
it belongs - in the hands of car owners.
Your voice as an auto care
professional is critical - and we need
you to join the pledge now to get
involved. If we don't rise up together,
automakers will continue to:
ƒ Cut independent repair shops
out of the picture and deny us the
chance to compete on fair ground;
ƒ Steer customers to use their
own higher-priced service
departments; and
ƒ Monopolize innovation and
remove our opportunity to deliver
a better customer experience.
This is your chance to join the 93
percent of auto industry employees who
think car owners should control their
own data. Help us shape the industry
for years to come - the first step is
getting educated and spreading the
word. We are committed to providing
a safe, cyber-secure solution that
enables the car owner to make the
decision as to where their data is
sent. I hope you'll answer the call.

BILL HANVEY

Auto Care Association
President and CEO

"Your voice as
an auto care
professional is
critical - and we
need you to join
the pledge now
to get involved."
Visit autocare.org/telematics
for more information.


http://www.twitter.com/autocareCEO http://www.autocare.org/telematics

Table of Contents for the Digital Edition of Auto Care Insider Volume 110

Auto Care Insider Volume 110 - intro
Auto Care Insider Volume 110 - Cover1
Auto Care Insider Volume 110 - Cover2
Auto Care Insider Volume 110 - 1
Auto Care Insider Volume 110 - 2
Auto Care Insider Volume 110 - 3
Auto Care Insider Volume 110 - 4
Auto Care Insider Volume 110 - 5
Auto Care Insider Volume 110 - 6
Auto Care Insider Volume 110 - 7
Auto Care Insider Volume 110 - 8
Auto Care Insider Volume 110 - 9
Auto Care Insider Volume 110 - 10
Auto Care Insider Volume 110 - 11
Auto Care Insider Volume 110 - 12
Auto Care Insider Volume 110 - 13
Auto Care Insider Volume 110 - 14
Auto Care Insider Volume 110 - 15
Auto Care Insider Volume 110 - 16
Auto Care Insider Volume 110 - 17
Auto Care Insider Volume 110 - 18
Auto Care Insider Volume 110 - 19
Auto Care Insider Volume 110 - 20
Auto Care Insider Volume 110 - 21
Auto Care Insider Volume 110 - 22
Auto Care Insider Volume 110 - 23
Auto Care Insider Volume 110 - 24
Auto Care Insider Volume 110 - 25
Auto Care Insider Volume 110 - 26
Auto Care Insider Volume 110 - 27
Auto Care Insider Volume 110 - 28
Auto Care Insider Volume 110 - Cover3
Auto Care Insider Volume 110 - Cover4
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