Auto Care Insider Volume 110 - 26

THIS IS AN ADVERTORIAL

Traditional
Distribution
Forges Ahead
Counter professionals
wield enormous influence
in parts sales.

SOURCING PARTS:
A technician's work is only as good as the parts at their
disposal. That's why having a relationship with a dependable
distributor is so essential. While fast delivery is crucial, most
technicians today put a premium on parts professionals they
can trust.

When asked their primary source for parts, 46% of
the technicians surveyed indicated that they make
their first call to a Jobber.
24.7% Warehouse
Distributor

Today's drivers are becoming increasingly
reliant upon independent repair facilities for
their vehicle maintenance and repair needs.
For this reason, technicians and shop owners
are playing an even bigger role in the parts
being sourced throughout the country.
Babcox Media surveys hundreds of repair
shops and technicians annually to determine
where, how and why they source the specific
automotive parts and products they do. The
results are overwhelmingly positive for the
traditional auto care distribution segment.

T

he vast majority of technicians and repair facilities we survey every year shows an overwhelming number rely on traditional distribution to acquire the parts they need to keep vehicles
moving through the bays. In the majority of cases, we
also find that the technician specifies no brand when
ordering parts. That's where the counter professional
shines and where manufacturers can seize upon this
influence the counter professional wields. A parts pro
truly is the advocate for a brand. While the decision to
place a particular line of parts on the shelf may have
been made at another juncture, that doesn't guarantee a certain brand of part gets off the shelf. That's
where the counter professional comes in. It's imperative that auto parts manufacturers engage this highly
influential population of the auto care industry.

10.5% Other

9.6% Retailer
6.7% Direct from
Manufacturer

46 Jobber
%

2.4% Online Only
Supplier
(Source: 2017 PARTS Study)

BRAND LOYALTY:
The right part can mean the difference between a satisfied
customer and a comeback. It should come as no surprise
then that the vast majority of repair professionals say they
source parts based on brands they know and have
confidence in.

51% of the technicians surveyed indicated they
frequently specify a particular brand when sourcing
replacement parts.

14% Sometimes

51% Frequently

4% Never
1% Rarely

30% Always

(Source: 2017 TechGroup Profile)

26 

AUTO CARE INSIDER  | 

VOL. 110


http://www.babcox.com/?utm_source=autocareassociation&utm_medium=insidermagazine

Table of Contents for the Digital Edition of Auto Care Insider Volume 110

Auto Care Insider Volume 110 - intro
Auto Care Insider Volume 110 - Cover1
Auto Care Insider Volume 110 - Cover2
Auto Care Insider Volume 110 - 1
Auto Care Insider Volume 110 - 2
Auto Care Insider Volume 110 - 3
Auto Care Insider Volume 110 - 4
Auto Care Insider Volume 110 - 5
Auto Care Insider Volume 110 - 6
Auto Care Insider Volume 110 - 7
Auto Care Insider Volume 110 - 8
Auto Care Insider Volume 110 - 9
Auto Care Insider Volume 110 - 10
Auto Care Insider Volume 110 - 11
Auto Care Insider Volume 110 - 12
Auto Care Insider Volume 110 - 13
Auto Care Insider Volume 110 - 14
Auto Care Insider Volume 110 - 15
Auto Care Insider Volume 110 - 16
Auto Care Insider Volume 110 - 17
Auto Care Insider Volume 110 - 18
Auto Care Insider Volume 110 - 19
Auto Care Insider Volume 110 - 20
Auto Care Insider Volume 110 - 21
Auto Care Insider Volume 110 - 22
Auto Care Insider Volume 110 - 23
Auto Care Insider Volume 110 - 24
Auto Care Insider Volume 110 - 25
Auto Care Insider Volume 110 - 26
Auto Care Insider Volume 110 - 27
Auto Care Insider Volume 110 - 28
Auto Care Insider Volume 110 - Cover3
Auto Care Insider Volume 110 - Cover4
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