END USER PREFERENCE: While most repair professionals are brand loyal when sourcing parts, the vast majority of drivers don't verbalize a preference when getting work performed on their vehicles. This places the onus on repair and parts professionals to help guide buyers' purchasing decisions. 60% of the technicians surveyed indicated their customers rarely specify a particular brand of replacement parts for their vehicles. 60% Rarely 19% Sometimes 5% Frequently 1% Always 15% Never (Source: 2017 TechGroup Profile) When asked about the influence of the counterperson recommending the brand, the answers varied based on the market. * In the DIY market, the counterperson influences the brand selection 50% of the time * In the DIFM market, the counterperson influences the brand selection 40% of the time (Source: 2017 Counterman Profile) Established 1920. REINVENTED EVERY DAY.http://www.babcox.com/?utm_source=autocareassociation&utm_medium=insidermagazine