Auto Care Insider Volume 110 - 27

END USER PREFERENCE:
While most repair professionals are brand
loyal when sourcing parts, the vast majority
of drivers don't verbalize a preference when
getting work performed on their vehicles.
This places the onus on repair and parts
professionals to help guide buyers' purchasing
decisions.

60% of the technicians surveyed
indicated their customers rarely specify
a particular brand of replacement parts
for their vehicles.

60% Rarely
19% Sometimes
5% Frequently
1% Always
15% Never
(Source: 2017 TechGroup Profile)

When asked about the influence of
the counterperson recommending the
brand, the answers varied based on
the market.

*

In the DIY market, the counterperson
influences the brand selection 50% of
the time

*

In the DIFM market, the counterperson
influences the brand selection 40% of
the time
(Source: 2017 Counterman Profile)

Established
1920.

REINVENTED
EVERY DAY.


http://www.babcox.com/?utm_source=autocareassociation&utm_medium=insidermagazine

Table of Contents for the Digital Edition of Auto Care Insider Volume 110

Auto Care Insider Volume 110 - intro
Auto Care Insider Volume 110 - Cover1
Auto Care Insider Volume 110 - Cover2
Auto Care Insider Volume 110 - 1
Auto Care Insider Volume 110 - 2
Auto Care Insider Volume 110 - 3
Auto Care Insider Volume 110 - 4
Auto Care Insider Volume 110 - 5
Auto Care Insider Volume 110 - 6
Auto Care Insider Volume 110 - 7
Auto Care Insider Volume 110 - 8
Auto Care Insider Volume 110 - 9
Auto Care Insider Volume 110 - 10
Auto Care Insider Volume 110 - 11
Auto Care Insider Volume 110 - 12
Auto Care Insider Volume 110 - 13
Auto Care Insider Volume 110 - 14
Auto Care Insider Volume 110 - 15
Auto Care Insider Volume 110 - 16
Auto Care Insider Volume 110 - 17
Auto Care Insider Volume 110 - 18
Auto Care Insider Volume 110 - 19
Auto Care Insider Volume 110 - 20
Auto Care Insider Volume 110 - 21
Auto Care Insider Volume 110 - 22
Auto Care Insider Volume 110 - 23
Auto Care Insider Volume 110 - 24
Auto Care Insider Volume 110 - 25
Auto Care Insider Volume 110 - 26
Auto Care Insider Volume 110 - 27
Auto Care Insider Volume 110 - 28
Auto Care Insider Volume 110 - Cover3
Auto Care Insider Volume 110 - Cover4
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol112
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol111
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol110
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol109
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol108
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol107
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol106
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol105
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol104
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol103
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol102
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol101
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol100
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol99
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol98
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol97
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol96
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol95
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol94
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol93
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol92
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol91
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol90
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol89
http://www.nxtbook.com/mercury/autocare/AutoCareInsiderVol88
http://www.nxtbookMEDIA.com