Auto Care Insider Volume 110 - 7

PURCHASES

$50+

E-tailing via public websites and e-procurement via proprietary
systems for professionals - are more than $50 billion and will
grow much faster than the overall aftermarket through 2020.

PENETRATION
VARIES BY
CATEGORY:

Online preferred
for discretionary and
research-intensive.

BILLION

Stores preferred
for urgent brake-fix
and items with low
price/weight ratio.

CUSTOMER PREFERENCES

DIY:

75%

CUSTOMERS
RATE:

DIFM:

75% of DIY customers
do online research
before in-store
purchases.

Price and in-stock
availability drive
2 out of every 3
purchase decisions.

E-tailers higher on
price and availability
of ratings or reviews.

Stores higher
on installation
instructions, warranties
and return policies.

Delivery time
expectations vary widely
by product category:
immediate to more than
3 days, which will drive
e-commerce penetration.

More than 50%
of DIFM service
providers have
used e-tailers
to buy parts.

DIGITAL DISRUPTIONS AND OPPORTUNITIES
Beyond e-commerce, technologies that enable predictive maintenance, digital supply chain, and
connectivity for improving product quality will create an up to $30 billion market opportunity by 2030.

WINNING STRATEGIES
Aftermarket players need to develop winning strategies tailored for each step in the value chain, which
means creating compelling value propositions for customers (DIY and DIFM) based on granular insights
at the product line and category level, and transforming their operations to compete in an increasingly
digitalized world. We can learn valuable lessons from companies that have successfully adapted to
digital disruption in the home improvement industry, industrial electronics industry and others.

Interested in learning more about powering up your company's e-commerce and product/channel strategy?
SUBMIT a request to get early access to the report at autocare.org/ecommerce-strategy.
CALL US at 301-654-6664, if you have category or product-specific questions.

autocare.org

7


http://www.autocare.org/ecommerce-strategy http://www.autocare.org

Table of Contents for the Digital Edition of Auto Care Insider Volume 110

Auto Care Insider Volume 110 - intro
Auto Care Insider Volume 110 - Cover1
Auto Care Insider Volume 110 - Cover2
Auto Care Insider Volume 110 - 1
Auto Care Insider Volume 110 - 2
Auto Care Insider Volume 110 - 3
Auto Care Insider Volume 110 - 4
Auto Care Insider Volume 110 - 5
Auto Care Insider Volume 110 - 6
Auto Care Insider Volume 110 - 7
Auto Care Insider Volume 110 - 8
Auto Care Insider Volume 110 - 9
Auto Care Insider Volume 110 - 10
Auto Care Insider Volume 110 - 11
Auto Care Insider Volume 110 - 12
Auto Care Insider Volume 110 - 13
Auto Care Insider Volume 110 - 14
Auto Care Insider Volume 110 - 15
Auto Care Insider Volume 110 - 16
Auto Care Insider Volume 110 - 17
Auto Care Insider Volume 110 - 18
Auto Care Insider Volume 110 - 19
Auto Care Insider Volume 110 - 20
Auto Care Insider Volume 110 - 21
Auto Care Insider Volume 110 - 22
Auto Care Insider Volume 110 - 23
Auto Care Insider Volume 110 - 24
Auto Care Insider Volume 110 - 25
Auto Care Insider Volume 110 - 26
Auto Care Insider Volume 110 - 27
Auto Care Insider Volume 110 - 28
Auto Care Insider Volume 110 - Cover3
Auto Care Insider Volume 110 - Cover4
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