Why Choose an Outlet Why Chose A DIY Outlet Question Answer Grand Total Grand Total Auto Parts Retailer Discount Store Mass Merchandiser 100.0% 100.0% Convenient Location 25.4% 31.3% 100.0% 24.1% Good Prior Experience 24.8% 29.7% 14.6% Their Low Prices 33.0% 17.6% 11.4% Fair Prices 5.1% 4.2% 7.4% They Had Other Things I Also Needed To Buy 3.7% 2.8% 6.6% My Trust In The Store\Shop and Its Personnel 3.6% 4.1% 1.3% Friend or Family Member's Recommendation 3.4% 2.7% 2.1% My Loyalty To A Particular Store\Shop 3.1% 3.9% 0.9% Other 2.5% 2.2% 2.6% Large In-Stock Inventory 1.9% 1.9% 1.4% The Brands of Parts They Offer 1.6% 1.3% 1.1% Information on Their Webside 1.5% 0.7% 0.8% The Way They Answered Questions on the Phone 1.3% 0.6% 0.8% The Warranty On The Part 1.1% 1.0% 0.7% Quick and Easy Checkout Procedures 1.1% 0.8% 1.0% The Way They Answered Questions When I Was in the Store\Shop 0.7% 0.5% 0.4% Store Layout and Signs That Make It Easy to Find What You Need 0.6% 0.3% 0.5% They Would Test My Part For Me 0.5% 0.4% 0.3% Ability to Help Over the Phone If I Needed It During Installation 0.4% 0.2% 0.3% Source: IMR Inc. (www.AutomotiveResearch.com) Why Chose A DIFM Outlet Question Answer Grand Total New Car Dealer Aftermarket 100.0% 100.0% 100.0% Good Prior Experience 40.0% 38.8% 40.3% Convenient Location 14.1% 7.9% 15.9% My Trust In The Store\Shop and Its Personnel 10.6% 17.1% 8.7% Their Low Prices 7.2% 2.2% 8.6% Friend or Family Member's Recommendation 6.3% 1.8% 7.6% My Loyalty To A Particular Store\Shop 4.7% 7.9% 3.8% Other 3.9% 9.0% 2.5% Fair Prices 2.9% 1.4% 3.4% Grand Total The Warranty On The Part 2.8% 8.7% 1.2% They Had Other Things I Also Needed To Buy 1.5% 1.7% 1.5% The Way They Answered Questions on the Phone 1.0% 0.3% 1.1% Information on Their Webside 0.9% 0.3% 1.1% Quick and Easy Checkout Procedures 0.9% 0.5% 1.0% The Brands of Parts They Offer 0.8% 1.4% 0.7% Large In-Stock Inventory 0.6% 0.3% 0.7% The Way They Answered Questions When I Was in the Store\Shop 0.6% 0.1% 0.7% They Would Test My Part For Me 0.4% 0.3% 0.5% Store Layout and Signs That Make It Easy to Find What You Need 0.3% 0.1% 0.4% Ability to Help Over the Phone If I Needed It During Installation 0.3% 0.1% 0.4% Source: IMR Inc. (www.AutomotiveResearch.com) 44 The 2018 Digital Factbook is Copyright © 1990 Auto Care Association and/or its licensor. All other rights reserved. Use of the 2018 Digital Factbook is subject to compliance with the Legal Terms and Conditions found on page 119 of this report.http://www.AutomotiveResearch.com http://www.AutomotiveResearch.com