Section VIII - Do-It-Yourself Market Outlet Performance DISCOUNT STORES / MASS MERCHANDISERS DO-IT-YOURSELF PRODUCT SHARE 19.9% 20.0% 20.1% 20.2% 2005 2011 2012 2014 2015 Product Share at User-Price 19.6% DISCOUNT STORES/MASS MERCHANDISERS ANNUAL DO-IT-YOURSELF VOLUME 2005 $3.98 2012 $4.00 2013 $4.10 2014 $4.18 2015 $4.28 Product Volume in $ Billions at User-Price © 2016 by Lang Marketing Resources, Inc. 102 www.langmarketing.comhttp://www.langmarketing.com