Section VIII - Do-It-Yourself Market Outlet Performance JOBBERS: DIY MARKET Automotive Jobbers rang-up 19.4% of 2005 Do-It-Yourself automotive products, down from 24.0% of the 1990 DIY market. Jobber Do-ItYourself share continued to slip, dropping to 17.1% of the 2012 DIY market and 16.3% during 2014. Jobber 2015 Do-It-Yourself share receded to 15.8%. JOBBERS PRODUCT VOLUME Jobbers recorded $4.10 billion in 1997 DoIt-Yourself sales, plateauing at $4.10 billion through 2000. Jobber Do-It-Yourself sales slipped to $3.44 billion in 2012 and $3.39 billion by 2014. Jobber 2015 Do-It-Yourself volume dropped to $3.35 billion. Volume Rank 2005..................... $3.94.........................3 2013..................... $3.41.........................3 2014..................... $3.39.........................3 2015..................... $3.35.........................3 JOBBER DIY PRODUCT MIX Replacement Parts (products necessary for vehicle operation) comprise a disproportionate share of Jobber Do-It-Yourself volume. Prior to 2008, this was not an optimum DIY product mix since Replacement Parts were generating a diminishing portion of Do-It-Yourself sales. Volume in $ Billions at User-Price However, in 2008 Accessories fell sharply in DIY volume; while Replacement Parts DIY sales held firm. This helped Jobbers escape an even larger DIY volume decline. The Replacement Parts focus of Jobbers should help their DIY performance in the future. JOBBERS DO-IT-YOURSELF MARKET Product Share JOBBER DIY MARKET ADVANTAGES 2005................................................ 19.4% Despite their inconsistent sales record, Jobbers hold some important competitive advantages in the Do-It-Yourself market. Jobbers operating machine shops have a strong advantage in competing with Retail Auto Parts Stores (which do not offer machine shop services). Jobbers also offer greater automotive product coverage and more automotive product depth than Discount Stores/Mass Merchandisers. However, all this did not keep Jobbers from being passed by Retail Auto Parts Stores in outlet count. 2012................................................ 17.1% 2013................................................ 16.8% 2014................................................ 16.3% 2015................................................ 15.8% Product Share at Mid-Year © 2016 by Lang Marketing Resources, Inc. 104 www.langmarketing.comhttp://www.langmarketing.com