Digital Auto Care Factbook & Lang Annual 2017 - LANG18

Section II - Executive Summary

aftermarket products, down from 60.7% of the 2012 market and 61.8% share during 2011. Between 2005 and 2015, Domestic car and light truck aftermarket product share plunged from 67.3%
to 57.2% at user-price. Notwithstanding their diminishing product share, Domestic cars and light
trucks generated aftermarket product growth between 2005 and 2015, climbing from $58.9 billion
to $60.1 billion at user-price. Domestic nameplate vehicle products averaged only 0.2% annual
growth between 2005 and 2015, considerably less than the 1.8% average annual product gain of
all light vehicle aftermarket products during this time at user-price.
Regions. The South Atlantic and East North Central regions ranked first and second in Domestic
nameplate car and light truck 2015 aftermarket product volume, $12.2 and $11.9 billion respectively. The West South Central states were third, at $8.4 billion, followed by the Middle Atlantic
region in fourth position, with $8.0 billion during 2015 in Domestic nameplate vehicle products at
user-price. These four areas (South Atlantic, East North Central, West South Central, and Middle
Atlantic) combined for $40.5 billion in 2015 Domestic vehicle aftermarket products, two-thirds
(67.4%) of the national total at user-price. The Pacific states were fifth in 2015 Domestic vehicle
products, $6.4 billion, followed by the West North Central region with $4.6 billion during 2015.
The Mountain area tallied $3.1 billion in Domestic nameplate vehicle 2015 products, tied with the
East South Central states, also with $3.1 billion. New England generated $2.4 billion in Domestic
nameplate vehicle 2015 product sales at user-price.
LIGHT TRUCKS
Encompassing SUVs, CUVs, vans, and pick-ups, the light truck population nearly doubled over
the past 20 years, rapidly expanding light truck aftermarket product volume. Light truck aftermarket products increased from $48.8 billion in 2005 to $65.6 billion during 2015 (up $16.8 billion)
and averaged 3.0% annual product growth at user-price.
Regions. Recording $12.0 billion in product volume, the South Atlantic region ranked first in light
truck 2015 aftermarket sales at user-price, followed by the Pacific states with $10.6 billion. Light
truck products totaled $10.2 billion in the West South Central area, followed by the East North
Central states with $9.7 billion in products at user-price. The Middle Atlantic region ranked fifth in
2015 volume, at $6.8 billion, followed by the Mountain states at $5.1 billion, and the West North
Central area, which tallied $4.9 billion in 2015 light truck products. The East South Central region
placed eighth, recording $3.4 billion in light truck products, with New England ninth, accounting
for $2.9 billion in 2015 light truck product sales.
MAJOR VEHICLE SEGMENTS
Aftermarket products can be divided into four major segments: cars, light trucks, heavy trucks
(including medium-weight units) and all other product use.
Cars. Passenger cars generated $39.4 billion in 2015 products at user-price, up from $39.0 billion
the previous year and stronger than $38.7 billion during 2005. Cars rose $0.7 billion in products at
user-price over this ten-year span, increasing at a 0.2% average annual pace.
© 2016 by Lang Marketing Resources, Inc.
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Table of Contents for the Digital Edition of Digital Auto Care Factbook & Lang Annual 2017