Digital Auto Care Factbook & Lang Annual 2017 - LANG26

Section II - Executive Summary

AFTERMARKET PRODUCT USE PER VEHICLE
Annual aftermarket product use by the average light vehicle rose from $358 during 2005 to $368
in 2010 and $392 by 2013, reaching a record-high $402 during 2014. However, there were important differences in annual product use during the interim. Average annual light vehicle aftermarket
product use increased from 2000 to 2001, rising to $359 during 2005. Average light vehicle product use slipped to $358 in 2005 at user-price and $356 during 2008. Growth faltered in 2009, as
average light vehicle annual product use fell to $355.
The next five years were a different story, with product use per vehicle climbing to $368 in 2010
and $402 by 2015. Substantial differences exist in annual product use between cars and light trucks
in the U.S. Cars averaged $321 in 2015 product volume at user-price compared to $475 in 2015
product use by the average light truck. From 2005 to 2015, aftermarket product use by the average
car climbed $16 compared to a $53 gain in annual aftermarket product use by the average light
truck over this ten-year span at user-price.
ACCESSORIES
Light truck Accessories comprised one of the fastest growing aftermarket product groups for many
years. However, light truck accessory sales dropped precipitously from 2008 to 2012, reflecting
the plunge in new light truck sales as well as difficult economic conditions. Light truck accessory
sales rebounded during 2014 and 2015. A significant portion of this volume is comprised of unique
Specialty Equipment products which are beyond the scope of aftermarket analysis presented in
other sections of this report.
Regional Growth. The South Atlantic states totaled the largest 2015 light truck Accessory volume,
$1,070 million at user-price, followed by the Pacific states ringing-up $1,064 million in 2015 light truck
Accessory sales. The West South Central region was third, with $945 million in light truck 2015 Accessory volume, followed by the East North Central states, tallying $921 million in light truck Accessories
at user-price. The Middle Atlantic states were fifth in 2015 light truck Accessories with $598 million,
followed by the Mountain region totaling $424 million. The West North Central area was seventh in
strength with $419 million, followed by the East South Central region at $311 million, with New England ninth, recording $227 million in 2015 light truck Accessories at user-price.
Accessories by Type of Vehicle. Light trucks generated 49% of 2015 Accessory sales. Domestic
light trucks were first in 2015 Accessory share, 34%, with Foreign light trucks comprising a smaller but growing 15% share of the 2015 Accessory market at user-price. Passenger cars represented
51% of 2015 light vehicle Accessory sales, with Foreign nameplate cars holding a commanding
position, 32%, and Domestic cars accounting for only 19% of 2015 Accessory sales.
2015 ACCESSORY MARKET SHARE
Lang Marketing projects light trucks will generate 52% of 2017 Accessory volume, with Domestic
nameplate light trucks holding 35% share. Foreign light trucks will account for 17% of 2017 Ac© 2016 by Lang Marketing Resources, Inc.
26

www.langmarketing.com

http://www.langmarketing.com

Table of Contents for the Digital Edition of Digital Auto Care Factbook & Lang Annual 2017