Section VIII-Do-It-Yourself Market Outlet Performance JOBBERS: DIY MARKET Automotive Jobbers rang-up 19.1% of 2006 Do-It-Yourself automotive products, down from 24.0% of the 1990 DIY market. Jobber Do-ItYourself share continued to slip, dropping to 16.3% of the 2014 DIY market and 15.8% during 2015. Jobber 2016 Do-It-Yourself share receded to 15.1%. JOBBERS DIY PRODUCT VOLUME Jobbers recorded $4.10 billion in 1996 DoIt-Yourself sales, plateauing at $4.10 billion through 2000. Jobber Do-It-Yourself sales slipped to $3.39 billion in 2014 and $3.35 billion by 2015. Jobber 2016 Do-It-Yourself product volume dropped to $3.24 billion. Volume Rank 2006..................... $3.90.........................3 2014..................... $3.39.........................3 2015..................... $3.35.........................3 2016..................... $3.24.........................3 JOBBER DIY PRODUCT MIX Replacement Parts (products necessary for vehicle operation) comprise a disproportionate share of Jobber Do-It-Yourself volume. Prior to 2009, this was not an optimum DIY product mix since Replacement Parts were generating a diminishing portion of Do-It-Yourself sales. Volume in $ Billions at User-Price However, in 2009 Accessories fell sharply in DIY volume, while Replacement Parts DIY sales held firm. This helped Jobbers escape an even larger DIY volume decline. The Replacement Parts focus of Jobbers should help slow their decline in DIY product volume. JOBBERS DO-IT-YOURSELF MARKET Product Share JOBBER DIY MARKET ADVANTAGES 2006................................................ 19.1% Despite their inconsistent sales record, Jobbers hold some important competitive advantages in the Do-It-Yourself market. Jobbers operating machine shops have a strong advantage in competing with Retail Auto Parts Stores (which do not offer machine shop services). Jobbers also offer greater automotive product coverage and more automotive product depth than Discount Stores/Mass Merchandisers. However, all this did not keep Jobbers from being passed by Retail Auto Parts Stores in outlet count. 2013................................................ 16.8% 2014................................................ 16.3% 2015................................................ 15.8% 2016................................................ 15.1% Product Share at Mid-Year © 2017 by Lang Marketing Resources, Inc. 105 www.langmarketing.comhttp://www.langmarketing.com