Section XI-Distribution Channels TRADITIONAL DISTRIBUTION GROWTH SHARE Share of Market Growth 2006-2015...............................................................................................................29.3% 2006-2016...............................................................................................................28.6% 2015-2016...............................................................................................................19.1% TRADITIONAL DISTRIBUTION Total Average Annual Product Growth Product Growth Since 2006 Since 2006 2013 .................................................................. $3.4...................................................2.4% 2014................................................................... $4.3...................................................2.6% 2015................................................................... $5.1...................................................2.7% 2016................................................................... $5.5...................................................2.6% Volume in $ Billions at User-Price © 2017 by Lang Marketing Resources, Inc. 142 www.langmarketing.comhttp://www.langmarketing.com