Digital Auto Care Factbook 2018 - 42
Consumer Profile-DIY
This section provides insight into the
demographics of the do-it-yourself
(DIY) consumer who purchases auto
care parts and components for the
purpose of performing maintenance and
repairs to their vehicle. The following
is a breakdown of their gender, age,
education, occupation, household
income, miles driven, vehicle type and
average vehicle age.
The typical DIY consumer, who purchases
from an auto parts store, is a single male,
between the ages of 30 and 39 and
with some college education. He is a
blue-collar employee and has an annual
household income between $30,000 and
$74,999. The car he drives is older than 11
years and has more than 100,000 miles
on the odometer.
DIY Demographics
Question
Answer
Grand Total
Grand Total
Household
Type
Age Range
Household
Income
Miles on
Vehicle
Vehicle Type
Vehicle Age
Industry where
Employed
100.0%
100.0%
62.7%
63.3%
56.1%
Single Male
26.2%
25.8%
30.5%
Single Female
11.1%
10.9%
13.4%
Under 30
19.1%
18.4%
15.2%
30-39
30.8%
30.4%
27.3%
40-49
21.1%
23.8%
20.3%
50-59
14.2%
14.1%
17.2%
60 and Over
14.8%
13.3%
19.9%
100.0%
Under $10,000
4.5%
4.6%
3.7%
$10,000 to $14,999
4.5%
4.9%
4.3%
$15,000 to $19,999
4.8%
5.5%
4.3%
$20,000 to $24,999
6.6%
7.5%
5.9%
$25,000 to $29,999
7.4%
8.4%
7.1%
$30,000 to $49,999
21.6%
22.9%
23.2%
22.2%
$50,000 to $74,999
21.0%
21.1%
$75,000 to $99,999
13.6%
12.2%
12.9%
$100,000 and Over
16.0%
12.9%
16.2%
0 - 49,999
20.7%
16.6%
19.9%
50,000 - 99,999
22.4%
21.5%
24.2%
100,000 - 149,999
25.1%
26.4%
26.4%
150,000 +
31.9%
35.4%
29.5%
Car
43.5%
42.0%
43.5%
SUV
28.8%
28.4%
28.1%
Pickup
20.4%
21.9%
19.8%
Van
7.4%
7.7%
8.6%
New
0.6%
0.3%
0.5%
1 Year Old
2.8%
1.9%
2.6%
2 Years Old
4.2%
3.2%
4.0%
3 Years Old
4.6%
3.9%
4.7%
4 Years Old
4.1%
3.6%
4.2%
5 Years Old
3.7%
3.2%
4.2%
6 Years Old
4.2%
4.1%
4.6%
7 Years Old
3.5%
3.4%
3.7%
8 Years Old
4.8%
4.6%
5.6%
9 Years Old
5.0%
5.1%
5.7%
10 Years Old
6.0%
6.2%
6.5%
11 Years Old
5.5%
5.5%
6.5%
12 Years Old
5.8%
6.2%
6.2%
13 Years Old
5.3%
5.5%
5.9%
14 Years Old
5.6%
6.3%
5.4%
34.5%
37.1%
29.8%
Some College or Less
66.8%
73.0%
64.4%
College Graduate
33.2%
27.0%
35.6%
Blue Collar
38.7%
40.0%
35.4%
White Collar
38.4%
36.1%
42.3%
Other
22.9%
23.9%
22.3%
Source: IMR Inc. (www.AutomotiveResearch.com)
42
Discount
Store-Mass
Merchandiser
Family
15 Years Old & Older
Education
Auto Parts
Retailer
The 2018 Digital Factbook is Copyright © 1990 Auto Care Association and/or its licensor.
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http://www.AutomotiveResearch.com
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