Digital Auto Care Factbook 2019 - 43

Consumer Profile-DIFM
This section provides insight into the
demographics of the Do-It-For-Me (DIFM)
consumer who engages the services of
a professional for repair, maintenance
and installation work to their vehicle. The
following is a breakdown of their gender,
age, education, occupation, household
income, miles driven, vehicle type and
average vehicle age.
The typical aftermarket DIFM consumer,
who gets his vehicle serviced at an
independent repair shop, is a head
of the household or a single male, 60
years of age or older, and is a college
graduate or has some college education.
He is a white-collar employee with an
annual household income of between
$50,000 and $74,999. The car he
drives is fairly new and has less than
100,000 miles on the odometer.
The affluent older driver gets his car
serviced at a new car dealership. This
customer is either a single man or the
head of the household with an annual
income of over $100,000. He is a college
graduate with a white-collar job. His car is
less than three years old, with fewer than
100,000 miles on the odometer.

DIFM Demographics
Outlet
Question

Answer

Grand Total
Household
Type

Age Range

Household
Income

Miles on
Vehicle

Vehicle Type

Vehicle Age

Education
Industry where
Employed

Grand Total

New Car Dealer

Aftermarket

100.0%

100.0%

100.0%

Family

51.3%

34.5%

56.0%

Single Male

26.1%

39.4%

22.4%

Single Female

22.6%

26.1%

21.6%

Under 30

12.2%

5.9%

14.0%

30-39

24.1%

13.2%

27.1%

40-49

16.1%

13.8%

16.8%

50-59

15.9%

16.6%

15.7%

60 and Over

31.7%

50.5%

26.4%

Under $10,000

2.5%

0.8%

2.9%

$10,000 to $14,999

2.8%

1.2%

3.3%

$15,000 to $19,999

3.4%

1.5%

3.9%

$20,000 to $24,999

4.7%

2.8%

5.2%

$25,000 to $29,999

5.5%

3.4%

6.1%

$30,000 to $49,999

17.9%

15.5%

18.6%

$50,000 to $74,999

21.9%

23.6%

21.5%

$75,000 to $99,999

18.5%

19.8%

18.1%

$100,000 and Over

22.8%

31.5%

20.4%

0 - 49,999

30.9%

49.0%

25.5%

50,000 - 99,999

29.6%

31.8%

28.9%

100,000 - 149,999

21.2%

12.9%

23.6%

150,000 +

18.4%

6.3%

22.0%

Car

51.0%

51.2%

51.0%

SUV

31.5%

33.7%

30.9%

Pickup

10.9%

10.4%

8.7%

Van

7.1%

6.5%

7.3%

New

0.6%

35.6%

64.0%

1 Year Old

4.6%

47.2%

52.8%

2 Years Old

7.6%

44.5%

55.5%

3 Years Old

7.9%

37.5%

62.5%

4 Years Old

7.3%

37.1%

62.8%
64.8%

5 Years Old

6.7%

35.1%

6 Years Old

5.6%

29.7%

70.3%

7 Years Old

5.5%

24.8%

75.2%

8 Years Old

4.2%

23.6%

76.4%

9 Years Old

5.4%

22.8%

77.2%

10 Years Old

5.5%

18.2%

81.7%

11 Years Old

5.5%

16.0%

84.0%
85.9%

12 Years Old

5.6%

14.1%

13 Years Old

4.9%

11.9%

88.1%

14 Years Old

4.2%

9.4%

90.6%

15 Years Old & Older

19.0%

6.2%

93.7%

College Graduate

52.1%

59.6%

50.0%

Some College or Less

47.9%

40.4%

50.0%

White Collar

56.0%

62.0%

54.2%

Blue Collar

23.4%

21.2%

24.0%

Other

20.7%

16.8%

21.8%

Source: 	 IMR Inc. (www.AutomotiveResearch.com)
This page and all information contained herein is the property of IMR Inc. Reproduction in whole or in
part is prohibited without written permission of IMR Inc.

The 2019 Digital Factbook is Copyright © 2018 Auto Care Association and/or its licensor. 
All other rights reserved. Use of the 2019 Digital Factbook is subject to compliance with the Legal Terms and Conditions found on page 119 of this report.

43


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Table of Contents for the Digital Edition of Digital Auto Care Factbook 2019

Introductory Page
Letter from Bill Hanvey, President/CEO
Auto Care Association Legal Terms and Conditions
Market Intelligence Committee
Economic Indicators (section)
Key Economic Indicators
National Debt
Industry Employment
Technician Employment and Wages
What Do Our Members Think? / Key Issues
BCI/ECI Summary
U.S. Motor Vehicle Auto Care Industry (section)
Introduction to the Channel Forecast Model
2016 to 2021 Forecast Assumptions
U.S. Motor Vehicle Auto Care Industry
Auto Care Industry Sales History and Forecast
Auto Care Sales by Distribution Channel
Auto Care Segmentation
Auto Care Service and Retail Outlets
Auto Care Service and Retail Outlet Analysis
Program Distribution Overview
Retail Distribution Overview
Financial Benchmarks (section)
Financial Profiles of Select Auto Care Companies
Select Auto Care Transactions
Auto Care Industry (section)
Consumer Profile
Replacement Rates for Motor Vehicle Parts and Jobs
Top 10 Replacement Rate Categories By Vehicle Age
Auto Care Industry Segments (section)
Medium And Heavy Duty Truck Industry
Sales of Replacement Tires
Tool and Equipment
Paint, Body and Equipment
Vehicle Registrations and Usage (section)
U.S. New Motor Vehicle Registrations
Top 10 Light Vehicle Registrations
U.S. Total Motor Vehicle Population
Hybrid Vehicles
Vehicle Operating Costs
Miles Driven and Vehicle Service Contracts
Gasoline Affordability and Fuel Consumption
Crude Oil and Diesel Fuel Costs
State Summary Statistics (section)
State Summary Statistics tables
Global Auto Care Industry (section)
Aftermarket Dynamics
U.S. Trade Data By Country
Global Vehicle Registrations By Country
Global Economic and Automotive Data
U.S. Trade Data for Selected Motor Vehicle Products
Canadian Auto Care Industry
Mexican Auto Care Industry Report
Chinese Auto Care Industry
Glossary and Reference (section)
Glossary and Terms
NAICS Definitions
Auto Care Data Resources
Auto Care Association Market Intelligence (section)
Auto Care Association Market Intelligence
Auto Care Association – Lang Market Comparison (section)
Harmonization of Auto Care Industry Data
Digital Auto Care Factbook 2019 - Introductory Page
Digital Auto Care Factbook 2019 - I
Digital Auto Care Factbook 2019 - Letter from Bill Hanvey, President/CEO
Digital Auto Care Factbook 2019 - III
Digital Auto Care Factbook 2019 - Market Intelligence Committee
Digital Auto Care Factbook 2019 - Economic Indicators (section)
Digital Auto Care Factbook 2019 - Key Economic Indicators
Digital Auto Care Factbook 2019 - National Debt
Digital Auto Care Factbook 2019 - Industry Employment
Digital Auto Care Factbook 2019 - Technician Employment and Wages
Digital Auto Care Factbook 2019 - What Do Our Members Think? / Key Issues
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - 8
Digital Auto Care Factbook 2019 - U.S. Motor Vehicle Auto Care Industry (section)
Digital Auto Care Factbook 2019 - Introduction to the Channel Forecast Model
Digital Auto Care Factbook 2019 - 2016 to 2021 Forecast Assumptions
Digital Auto Care Factbook 2019 - U.S. Motor Vehicle Auto Care Industry
Digital Auto Care Factbook 2019 - Auto Care Industry Sales History and Forecast
Digital Auto Care Factbook 2019 - Auto Care Sales by Distribution Channel
Digital Auto Care Factbook 2019 - Auto Care Segmentation
Digital Auto Care Factbook 2019 - Auto Care Service and Retail Outlets
Digital Auto Care Factbook 2019 - Auto Care Service and Retail Outlet Analysis
Digital Auto Care Factbook 2019 - Program Distribution Overview
Digital Auto Care Factbook 2019 - Retail Distribution Overview
Digital Auto Care Factbook 2019 - 20
Digital Auto Care Factbook 2019 - Financial Benchmarks (section)
Digital Auto Care Factbook 2019 - Financial Profiles of Select Auto Care Companies
Digital Auto Care Factbook 2019 - 23
Digital Auto Care Factbook 2019 - 24
Digital Auto Care Factbook 2019 - 25
Digital Auto Care Factbook 2019 - 26
Digital Auto Care Factbook 2019 - 27
Digital Auto Care Factbook 2019 - 28
Digital Auto Care Factbook 2019 - 29
Digital Auto Care Factbook 2019 - Select Auto Care Transactions
Digital Auto Care Factbook 2019 - 31
Digital Auto Care Factbook 2019 - 32
Digital Auto Care Factbook 2019 - 33
Digital Auto Care Factbook 2019 - 34
Digital Auto Care Factbook 2019 - 35
Digital Auto Care Factbook 2019 - 36
Digital Auto Care Factbook 2019 - 37
Digital Auto Care Factbook 2019 - 38
Digital Auto Care Factbook 2019 - 39
Digital Auto Care Factbook 2019 - 40
Digital Auto Care Factbook 2019 - Auto Care Industry (section)
Digital Auto Care Factbook 2019 - Consumer Profile
Digital Auto Care Factbook 2019 - 43
Digital Auto Care Factbook 2019 - 44
Digital Auto Care Factbook 2019 - 45
Digital Auto Care Factbook 2019 - 46
Digital Auto Care Factbook 2019 - 47
Digital Auto Care Factbook 2019 - Replacement Rates for Motor Vehicle Parts and Jobs
Digital Auto Care Factbook 2019 - Top 10 Replacement Rate Categories By Vehicle Age
Digital Auto Care Factbook 2019 - 50
Digital Auto Care Factbook 2019 - Auto Care Industry Segments (section)
Digital Auto Care Factbook 2019 - Medium And Heavy Duty Truck Industry
Digital Auto Care Factbook 2019 - Sales of Replacement Tires
Digital Auto Care Factbook 2019 - Tool and Equipment
Digital Auto Care Factbook 2019 - Paint, Body and Equipment
Digital Auto Care Factbook 2019 - 56
Digital Auto Care Factbook 2019 - 57
Digital Auto Care Factbook 2019 - 58
Digital Auto Care Factbook 2019 - Vehicle Registrations and Usage (section)
Digital Auto Care Factbook 2019 - U.S. New Motor Vehicle Registrations
Digital Auto Care Factbook 2019 - Top 10 Light Vehicle Registrations
Digital Auto Care Factbook 2019 - U.S. Total Motor Vehicle Population
Digital Auto Care Factbook 2019 - 63
Digital Auto Care Factbook 2019 - 64
Digital Auto Care Factbook 2019 - Hybrid Vehicles
Digital Auto Care Factbook 2019 - 66
Digital Auto Care Factbook 2019 - 67
Digital Auto Care Factbook 2019 - Vehicle Operating Costs
Digital Auto Care Factbook 2019 - Miles Driven and Vehicle Service Contracts
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - Crude Oil and Diesel Fuel Costs
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - State Summary Statistics (section)
Digital Auto Care Factbook 2019 - State Summary Statistics tables
Digital Auto Care Factbook 2019 - 75
Digital Auto Care Factbook 2019 - 76
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - 78
Digital Auto Care Factbook 2019 - Global Auto Care Industry (section)
Digital Auto Care Factbook 2019 - Aftermarket Dynamics
Digital Auto Care Factbook 2019 - 81
Digital Auto Care Factbook 2019 - U.S. Trade Data By Country
Digital Auto Care Factbook 2019 - Global Vehicle Registrations By Country
Digital Auto Care Factbook 2019 - Global Economic and Automotive Data
Digital Auto Care Factbook 2019 - 85
Digital Auto Care Factbook 2019 - 86
Digital Auto Care Factbook 2019 - 87
Digital Auto Care Factbook 2019 - U.S. Trade Data for Selected Motor Vehicle Products
Digital Auto Care Factbook 2019 - 89
Digital Auto Care Factbook 2019 - 90
Digital Auto Care Factbook 2019 - 91
Digital Auto Care Factbook 2019 - 92
Digital Auto Care Factbook 2019 - Canadian Auto Care Industry
Digital Auto Care Factbook 2019 - 94
Digital Auto Care Factbook 2019 - 95
Digital Auto Care Factbook 2019 - Mexican Auto Care Industry Report
Digital Auto Care Factbook 2019 - 97
Digital Auto Care Factbook 2019 - Chinese Auto Care Industry
Digital Auto Care Factbook 2019 - 99
Digital Auto Care Factbook 2019 - 100
Digital Auto Care Factbook 2019 - Glossary and Reference (section)
Digital Auto Care Factbook 2019 - Glossary and Terms
Digital Auto Care Factbook 2019 - 103
Digital Auto Care Factbook 2019 - 104
Digital Auto Care Factbook 2019 - 105
Digital Auto Care Factbook 2019 - NAICS Definitions
Digital Auto Care Factbook 2019 - Auto Care Data Resources
Digital Auto Care Factbook 2019 - 108
Digital Auto Care Factbook 2019 - 109
Digital Auto Care Factbook 2019 - 110
Digital Auto Care Factbook 2019 - Auto Care Association Market Intelligence (section)
Digital Auto Care Factbook 2019 - Auto Care Association Market Intelligence
Digital Auto Care Factbook 2019 - 113
Digital Auto Care Factbook 2019 - 114
Digital Auto Care Factbook 2019 - 115
Digital Auto Care Factbook 2019 - 116
Digital Auto Care Factbook 2019 - Auto Care Association – Lang Market Comparison (section)
Digital Auto Care Factbook 2019 - Harmonization of Auto Care Industry Data
Digital Auto Care Factbook 2019 - Auto Care Association Legal Terms and Conditions
Digital Auto Care Factbook 2019 - Cover4
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