Digital Auto Care Factbook 2019 - 45

Engage
INTERNET/SOCIAL
INTERNET/SOCIAL MEDIA
MEDIA

SPORTS/LEISURE
SPORTS/LEISURE

Internet
Internet use:
use: 1st
1st Quintile
Quintile (heaviest)
(heaviest)
Spends
Spends an
an average
average of
of 20
20 hours
hours or
or more
more aa
week
week on
on internet
internet sites
sites

Past
Past 30
30 days
days watched
watched movies,
movies, TV
TV shows
shows and
and
podcasts
podcasts via
via aa mobile
mobile device
device

Spends
Spends an
an average
average of
of 3-4
3-4 hours
hours or
or more
more aa
day
day on
on social
social networking
networking sites
sites

Attended
Attended college
college basketball
basketball and
and football
football games,
games,
pro-wrestling
pro-wrestling events
events and
and job
job fairs
fairs in
in past
past
12
12 months
months

Nearly
Nearly twice
twice as
as likely
likely to
to trust
trust the
the internet
internet as
as
aa source
source of
of information
information than
than magazines
magazines or
or
television
television

Shows
Shows little
little interest
interest in
in NASCAR
NASCAR and
and NHRA
NHRA drag
drag
racing
racing while
while showing
showing more
more interest
interest in
in UFC,
UFC, WWE
WWE
and
and Monster
Monster Jam
Jam events.
events.

MEDIA
MEDIA CONSUMPTION
CONSUMPTION
LOW
LOW

HIGH
HIGH
TELEVISION
TELEVISION

RADIO
RADIO

ONLINE
ONLINE

Attitudes/Opinions
Celebrity
Celebrity endorsement
endorsement may
may influence
influence buying
buying product
product
More
More likely
likely to
to change
change brands
brands often
often for
for variety/novelty
variety/novelty than
than other
other age
age groups
groups
Less
Less likely
likely to
to believe
believe buying
buying American
American products
products is
is important
important
Influenced
Influenced by
by "What's
"What's Hot"
Hot" and
and "What's
"What's Not"
Not"
Enjoys
Enjoys being
being the
the center
center of
of attention
attention and
and finds
finds risk
risk taking
taking exciting
exciting
Goal
Goal is
is to
to make
make itit to
to the
the top
top of
of their
their profession
profession

Automotive
Research.com
For
For more
more information
information about
about the
the IMR
IMR Insight
Insight "Understanding
"Understanding Millennial
Millennial DIYers,"
DIYers,"
visit
visit www.automotiveresearch.com
www.automotiveresearch.com or
or call
call 800-654-1079.
800-654-1079.
45



http://www.automotiveresearch.com http://www.automotiveresearch.com http://www.automotiveresearch.com

Table of Contents for the Digital Edition of Digital Auto Care Factbook 2019

Introductory Page
Letter from Bill Hanvey, President/CEO
Auto Care Association Legal Terms and Conditions
Market Intelligence Committee
Economic Indicators (section)
Key Economic Indicators
National Debt
Industry Employment
Technician Employment and Wages
What Do Our Members Think? / Key Issues
BCI/ECI Summary
U.S. Motor Vehicle Auto Care Industry (section)
Introduction to the Channel Forecast Model
2016 to 2021 Forecast Assumptions
U.S. Motor Vehicle Auto Care Industry
Auto Care Industry Sales History and Forecast
Auto Care Sales by Distribution Channel
Auto Care Segmentation
Auto Care Service and Retail Outlets
Auto Care Service and Retail Outlet Analysis
Program Distribution Overview
Retail Distribution Overview
Financial Benchmarks (section)
Financial Profiles of Select Auto Care Companies
Select Auto Care Transactions
Auto Care Industry (section)
Consumer Profile
Replacement Rates for Motor Vehicle Parts and Jobs
Top 10 Replacement Rate Categories By Vehicle Age
Auto Care Industry Segments (section)
Medium And Heavy Duty Truck Industry
Sales of Replacement Tires
Tool and Equipment
Paint, Body and Equipment
Vehicle Registrations and Usage (section)
U.S. New Motor Vehicle Registrations
Top 10 Light Vehicle Registrations
U.S. Total Motor Vehicle Population
Hybrid Vehicles
Vehicle Operating Costs
Miles Driven and Vehicle Service Contracts
Gasoline Affordability and Fuel Consumption
Crude Oil and Diesel Fuel Costs
State Summary Statistics (section)
State Summary Statistics tables
Global Auto Care Industry (section)
Aftermarket Dynamics
U.S. Trade Data By Country
Global Vehicle Registrations By Country
Global Economic and Automotive Data
U.S. Trade Data for Selected Motor Vehicle Products
Canadian Auto Care Industry
Mexican Auto Care Industry Report
Chinese Auto Care Industry
Glossary and Reference (section)
Glossary and Terms
NAICS Definitions
Auto Care Data Resources
Auto Care Association Market Intelligence (section)
Auto Care Association Market Intelligence
Auto Care Association – Lang Market Comparison (section)
Harmonization of Auto Care Industry Data
Digital Auto Care Factbook 2019 - Introductory Page
Digital Auto Care Factbook 2019 - I
Digital Auto Care Factbook 2019 - Letter from Bill Hanvey, President/CEO
Digital Auto Care Factbook 2019 - III
Digital Auto Care Factbook 2019 - Market Intelligence Committee
Digital Auto Care Factbook 2019 - Economic Indicators (section)
Digital Auto Care Factbook 2019 - Key Economic Indicators
Digital Auto Care Factbook 2019 - National Debt
Digital Auto Care Factbook 2019 - Industry Employment
Digital Auto Care Factbook 2019 - Technician Employment and Wages
Digital Auto Care Factbook 2019 - What Do Our Members Think? / Key Issues
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - 8
Digital Auto Care Factbook 2019 - U.S. Motor Vehicle Auto Care Industry (section)
Digital Auto Care Factbook 2019 - Introduction to the Channel Forecast Model
Digital Auto Care Factbook 2019 - 2016 to 2021 Forecast Assumptions
Digital Auto Care Factbook 2019 - U.S. Motor Vehicle Auto Care Industry
Digital Auto Care Factbook 2019 - Auto Care Industry Sales History and Forecast
Digital Auto Care Factbook 2019 - Auto Care Sales by Distribution Channel
Digital Auto Care Factbook 2019 - Auto Care Segmentation
Digital Auto Care Factbook 2019 - Auto Care Service and Retail Outlets
Digital Auto Care Factbook 2019 - Auto Care Service and Retail Outlet Analysis
Digital Auto Care Factbook 2019 - Program Distribution Overview
Digital Auto Care Factbook 2019 - Retail Distribution Overview
Digital Auto Care Factbook 2019 - 20
Digital Auto Care Factbook 2019 - Financial Benchmarks (section)
Digital Auto Care Factbook 2019 - Financial Profiles of Select Auto Care Companies
Digital Auto Care Factbook 2019 - 23
Digital Auto Care Factbook 2019 - 24
Digital Auto Care Factbook 2019 - 25
Digital Auto Care Factbook 2019 - 26
Digital Auto Care Factbook 2019 - 27
Digital Auto Care Factbook 2019 - 28
Digital Auto Care Factbook 2019 - 29
Digital Auto Care Factbook 2019 - Select Auto Care Transactions
Digital Auto Care Factbook 2019 - 31
Digital Auto Care Factbook 2019 - 32
Digital Auto Care Factbook 2019 - 33
Digital Auto Care Factbook 2019 - 34
Digital Auto Care Factbook 2019 - 35
Digital Auto Care Factbook 2019 - 36
Digital Auto Care Factbook 2019 - 37
Digital Auto Care Factbook 2019 - 38
Digital Auto Care Factbook 2019 - 39
Digital Auto Care Factbook 2019 - 40
Digital Auto Care Factbook 2019 - Auto Care Industry (section)
Digital Auto Care Factbook 2019 - Consumer Profile
Digital Auto Care Factbook 2019 - 43
Digital Auto Care Factbook 2019 - 44
Digital Auto Care Factbook 2019 - 45
Digital Auto Care Factbook 2019 - 46
Digital Auto Care Factbook 2019 - 47
Digital Auto Care Factbook 2019 - Replacement Rates for Motor Vehicle Parts and Jobs
Digital Auto Care Factbook 2019 - Top 10 Replacement Rate Categories By Vehicle Age
Digital Auto Care Factbook 2019 - 50
Digital Auto Care Factbook 2019 - Auto Care Industry Segments (section)
Digital Auto Care Factbook 2019 - Medium And Heavy Duty Truck Industry
Digital Auto Care Factbook 2019 - Sales of Replacement Tires
Digital Auto Care Factbook 2019 - Tool and Equipment
Digital Auto Care Factbook 2019 - Paint, Body and Equipment
Digital Auto Care Factbook 2019 - 56
Digital Auto Care Factbook 2019 - 57
Digital Auto Care Factbook 2019 - 58
Digital Auto Care Factbook 2019 - Vehicle Registrations and Usage (section)
Digital Auto Care Factbook 2019 - U.S. New Motor Vehicle Registrations
Digital Auto Care Factbook 2019 - Top 10 Light Vehicle Registrations
Digital Auto Care Factbook 2019 - U.S. Total Motor Vehicle Population
Digital Auto Care Factbook 2019 - 63
Digital Auto Care Factbook 2019 - 64
Digital Auto Care Factbook 2019 - Hybrid Vehicles
Digital Auto Care Factbook 2019 - 66
Digital Auto Care Factbook 2019 - 67
Digital Auto Care Factbook 2019 - Vehicle Operating Costs
Digital Auto Care Factbook 2019 - Miles Driven and Vehicle Service Contracts
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - Crude Oil and Diesel Fuel Costs
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - State Summary Statistics (section)
Digital Auto Care Factbook 2019 - State Summary Statistics tables
Digital Auto Care Factbook 2019 - 75
Digital Auto Care Factbook 2019 - 76
Digital Auto Care Factbook 2019 - BCI/ECI Summary
Digital Auto Care Factbook 2019 - 78
Digital Auto Care Factbook 2019 - Global Auto Care Industry (section)
Digital Auto Care Factbook 2019 - Aftermarket Dynamics
Digital Auto Care Factbook 2019 - 81
Digital Auto Care Factbook 2019 - U.S. Trade Data By Country
Digital Auto Care Factbook 2019 - Global Vehicle Registrations By Country
Digital Auto Care Factbook 2019 - Global Economic and Automotive Data
Digital Auto Care Factbook 2019 - 85
Digital Auto Care Factbook 2019 - 86
Digital Auto Care Factbook 2019 - 87
Digital Auto Care Factbook 2019 - U.S. Trade Data for Selected Motor Vehicle Products
Digital Auto Care Factbook 2019 - 89
Digital Auto Care Factbook 2019 - 90
Digital Auto Care Factbook 2019 - 91
Digital Auto Care Factbook 2019 - 92
Digital Auto Care Factbook 2019 - Canadian Auto Care Industry
Digital Auto Care Factbook 2019 - 94
Digital Auto Care Factbook 2019 - 95
Digital Auto Care Factbook 2019 - Mexican Auto Care Industry Report
Digital Auto Care Factbook 2019 - 97
Digital Auto Care Factbook 2019 - Chinese Auto Care Industry
Digital Auto Care Factbook 2019 - 99
Digital Auto Care Factbook 2019 - 100
Digital Auto Care Factbook 2019 - Glossary and Reference (section)
Digital Auto Care Factbook 2019 - Glossary and Terms
Digital Auto Care Factbook 2019 - 103
Digital Auto Care Factbook 2019 - 104
Digital Auto Care Factbook 2019 - 105
Digital Auto Care Factbook 2019 - NAICS Definitions
Digital Auto Care Factbook 2019 - Auto Care Data Resources
Digital Auto Care Factbook 2019 - 108
Digital Auto Care Factbook 2019 - 109
Digital Auto Care Factbook 2019 - 110
Digital Auto Care Factbook 2019 - Auto Care Association Market Intelligence (section)
Digital Auto Care Factbook 2019 - Auto Care Association Market Intelligence
Digital Auto Care Factbook 2019 - 113
Digital Auto Care Factbook 2019 - 114
Digital Auto Care Factbook 2019 - 115
Digital Auto Care Factbook 2019 - 116
Digital Auto Care Factbook 2019 - Auto Care Association – Lang Market Comparison (section)
Digital Auto Care Factbook 2019 - Harmonization of Auto Care Industry Data
Digital Auto Care Factbook 2019 - Auto Care Association Legal Terms and Conditions
Digital Auto Care Factbook 2019 - Cover4
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