Section XI-Distribution Channels TRADITIONAL DISTRIBUTION GROWTH SHARE Share of Market Growth 2007-2016...............................................................................................................28.3% 2007-2017...............................................................................................................28.2% 2016-2017...............................................................................................................22.2% TRADITIONAL DISTRIBUTION Total Average Annual Product Growth Product Growth Since 2007 Since 2007 2014 .................................................................. $3.9...................................................2.7% 2015................................................................... $4.7...................................................2.8% 2016................................................................... $5.1...................................................2.6% 2017................................................................... $5.7...................................................2.6% Volume in $ Billions at User-Price © 2018 by Lang Marketing Resources, Inc. 143 www.langmarketing.comhttp://www.langmarketing.com