State of the Auto Care Industry Report 2017-2018 - 17

technology telematics your association.

Car buyers get the keys.

[ BUT NOT THE DATA. ]

[ THINK AGAIN. ]
Automakers control the important data
cars transmit. That leaves independent
repair shops & retailers out of the loop.
CAR OWNERS SHOULD DECIDE
HOW THIS INFORMATION IS USED.

Late model vehicles automatically
transmit data back to the Automakers.
THIS HURTS INDEPENDENT REPAIR SHOPS
AND PARTS RETAILERS. FIND OUT WHY.

Facing the very real challenges of telematics, the association commissioned the Powell
Tate agency to conduct formative research and develop a strategic communications and
advocacy plan to educate consumers, industry members and policymakers about the implications
of vehicle telematics. The ultimate goal, through legislation or an agreement, is to preserve
competition in the repair industry by moving control over the data transmitted by a vehicle to
the car owner and away from the vehicle manufacturer. The research has been completed and
the plan has been delivered. Based on the research and analysis, the platform for all campaign
and engagement, if necessary, will be, "YOUR CAR. YOUR DATA. YOUR CHOICE."

the
bottom
line

Once a vehicle is purchased by an individual, the car owner, not the car company, should determine where the information from those
systems is sent, if to anyone. Action is needed to uphold consumers' expectation of privacy and choice regarding their personal data and
to maintain a healthy competitive landscape for vehicle repair. It is their car, their data, their choice. Visit yourcaryourdata.org for more.

17
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https://www.yourcaryourdata.org/ http://www.yourcaryourdata.org

Table of Contents for the Digital Edition of State of the Auto Care Industry Report 2017-2018

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State of the Auto Care Industry Report 2017-2018 - intro
State of the Auto Care Industry Report 2017-2018 - i
State of the Auto Care Industry Report 2017-2018 - ii
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State of the Auto Care Industry Report 2017-2018 - No label
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State of the Auto Care Industry Report 2017-2018 - Cover 4
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