State of the Auto Care Industry Report 2017-2018 - 45
communications your industry.
The way audiences access information continues to evolve - from mainstream media to social media, video and apps, our
industry continues to receive interest and coverage. The association continues to expand the way we communicate with key
audiences in response to the changing digital landscape and is raising the awareness, profile and influence of our members
via popular media channels.
There is a monthly average of 300 media mentions of "telematics" and 3,000 mentions of aftermarket industry terms.
Searches for "auto repair" have increased
A new global focus: More than
16% over the past 12 months.
at nearly 1,000 news outlets are covering
the automotive aftermarket globally today.
Source: Google Trends