Bicycle Friendly America Fall 2016 - 30
BICYCLE FRIENDLY BUSINESS
DERO: STRONG BIKE CULTURE
IS A CORE VALUE OF A BICYCLE
FRIENDLY BUSINESS
W
ALL PHOTOS COURTESY OF DERO
hat makes Dero a Bicycle Friendly
Business? To us, bicycle friendliness is innate to our existence:
We're a company of passionate bike riders who take immense pride in designing and producing high-quality bike
parking and public bicycle repair amenities for other bicyclists. But our bike
friendly identity goes deeper than just
the products we create; it stems from
our absolute love for bikes and the culture surrounding our bike-centric lifestyles. Let's take a minute to deconstruct
why Dero has earned its Gold level Bicycle Friendly Business (BFB) status,
and how our strong culture of biking is
30 BICYCLE FRIENDLY AMERICA
integral to our bicycle friendly outlook was doing that back then." In the 21 years
and the work we do.
that followed, we've made it our mission
to design bike racks, shelters, lockers,
BY PEOPLE WHO BIKE, FOR PEOPLE WHO BIKE
street design elements and public biAt our core, Dero is a company of bicy- cycle repair amenities that fit the needs
clists who believe in the value of bicycles of everyday bicyclists like ourselves. Our
as transportation and the infrastructure products are simply an extension of the
needed to sustain it. In 1995, Dero found- bicycling culture of our staff.
ers Derk and Rolf (De + Ro = DeRo, get
it?), identified a need in the existing bi- GOING BEYOND THE COMMUTE
cycling infrastructure and founded the The vast majority of our Minneapolis,
company to meet it. "Bike racks weren't MN, office staff bikes to work or uses acfunctional for u-locks. There's gotta be tive forms of multimodal transportation
a way to make a bike rack that's u-lock on a year round basis. That's right, we don
compatible and somewhat decent," re- our favorite balaclavas to survive the -35°
members Rolf. "Believe it or not, no one wind chills of the polar vortex in winter,
http://www.dero.com/
http://www.dero.com/dero/dero-birthday-twenty-years-bike-parking-bicycling-infrastructure-innovation/
http://www.dero.com/dero/dero-birthday-twenty-years-bike-parking-bicycling-infrastructure-innovation/
http://www.dero.com/dero/dero-birthday-twenty-years-bike-parking-bicycling-infrastructure-innovation/
http://www.bikeleague.org/business
http://www.bikeleague.org/business
Table of Contents for the Digital Edition of Bicycle Friendly America Fall 2016
Viewpoint
Spotlight: Bike Shops that are Bicycle Friendly
Sweet Rollin': New Bicycle Friendly Bakeries!
Moscow International Cycling Conference
QBP Grows with its Employees
How To Do A Successful Bike Light Giveaway
A Visit to Davis, California
Bikeshare for All
Double Platinum: How the Boise Bicycle Project Made It To the Top
In Memoriam
Chicago Ride of Silence
Transportation Secretaries Support Bicycling
Dero: Strong Bike Culture is a Core Value of a Bicycle Friendly Business
Inspirations from the National Bike Summit
Summit Recap/Media Mentions
Bicycle Friendly America Fall 2016 - Intro
Bicycle Friendly America Fall 2016 - Cover1
Bicycle Friendly America Fall 2016 - Cover2
Bicycle Friendly America Fall 2016 - 1
Bicycle Friendly America Fall 2016 - Viewpoint
Bicycle Friendly America Fall 2016 - 3
Bicycle Friendly America Fall 2016 - 4
Bicycle Friendly America Fall 2016 - Spotlight: Bike Shops that are Bicycle Friendly
Bicycle Friendly America Fall 2016 - 6
Bicycle Friendly America Fall 2016 - 7
Bicycle Friendly America Fall 2016 - Sweet Rollin': New Bicycle Friendly Bakeries!
Bicycle Friendly America Fall 2016 - 9
Bicycle Friendly America Fall 2016 - 10
Bicycle Friendly America Fall 2016 - Moscow International Cycling Conference
Bicycle Friendly America Fall 2016 - 12
Bicycle Friendly America Fall 2016 - 13
Bicycle Friendly America Fall 2016 - QBP Grows with its Employees
Bicycle Friendly America Fall 2016 - 15
Bicycle Friendly America Fall 2016 - 16
Bicycle Friendly America Fall 2016 - How To Do A Successful Bike Light Giveaway
Bicycle Friendly America Fall 2016 - 18
Bicycle Friendly America Fall 2016 - A Visit to Davis, California
Bicycle Friendly America Fall 2016 - 20
Bicycle Friendly America Fall 2016 - Bikeshare for All
Bicycle Friendly America Fall 2016 - 22
Bicycle Friendly America Fall 2016 - Double Platinum: How the Boise Bicycle Project Made It To the Top
Bicycle Friendly America Fall 2016 - 24
Bicycle Friendly America Fall 2016 - 25
Bicycle Friendly America Fall 2016 - In Memoriam
Bicycle Friendly America Fall 2016 - Chicago Ride of Silence
Bicycle Friendly America Fall 2016 - Transportation Secretaries Support Bicycling
Bicycle Friendly America Fall 2016 - 29
Bicycle Friendly America Fall 2016 - Dero: Strong Bike Culture is a Core Value of a Bicycle Friendly Business
Bicycle Friendly America Fall 2016 - 31
Bicycle Friendly America Fall 2016 - Inspirations from the National Bike Summit
Bicycle Friendly America Fall 2016 - 33
Bicycle Friendly America Fall 2016 - 34
Bicycle Friendly America Fall 2016 - 35
Bicycle Friendly America Fall 2016 - Summit Recap/Media Mentions
Bicycle Friendly America Fall 2016 - Cover3
Bicycle Friendly America Fall 2016 - Cover4
https://www.nxtbook.com/mercury/bikeleague/BFA_Summer2018
https://www.nxtbook.com/mercury/bikeleague/BFA_Winter2018
https://www.nxtbook.com/mercury/bikeleague/BFA_Fall2017
https://www.nxtbook.com/mercury/bikeleague/BFA_Summer2017
https://www.nxtbook.com/mercury/bikeleague/BFA_Winter2017
https://www.nxtbook.com/mercury/bikeleague/BFA_Fall2016_GatewayDemo
https://www.nxtbook.com/mercury/bikeleague/BFA_Fall2016
https://www.nxtbook.com/mercury/bikeleague/BFA_Spring2016
https://www.nxtbookmedia.com