Bicycle Friendly America Fall 2017 - 4

BICYCLE
FRIENDLY
BREWERY
GOOSE ISLAND

ALL PHOTOS COURTESY OF IAN HUGHES

BICYCLE FRIENDLY BUSINESS

We talked with Ian Hughes, Assistant Brewery Manager and Sustainability Projects Lead at Bicycle
Friendly Business (BFB) Goose Island Beer Company
in Chicago. Ian and his Goose Island colleagues were
so excited about participating in our National Bike
Challenge (NBC), that he decided to create a Bike
Crazy Breweries Challenge League and invite other
breweries (including fellow BFBs New Belgium and
Sierra Nevada). Bike Crazy Breweries sits at the top
of the NBC League leaderboard.

Caption caption Caption

WHAT MAKES A BICYCLE FRIENDLY BREWERY?
e have a great program here internally to encourage people to bike. After their first year of employment, we give
all new hires a custom-made bike that we work with a
local manufacturer to pull together. We gave away our one-year
bikes for everyone about two months ago. It's a fun event where
we build a bunch of bikes and hand them out. To encourage
people to ride those bikes, we have what we call the honking
peloton, which is a fun group of bike riders here in the brewery.
We'll take our bikes and ride out to other local breweries or to
Goose Island accounts or sometimes a little of both.
In addition to that, we've got locker rooms with showers

W
4 BICYCLE FRIENDLY AMERICA


http://www.gooseisland.com/ https://www.nationalbikechallenge.org/ https://www.nationalbikechallenge.org/ http://www.newbelgium.com/ http://www.sierranevada.com/ https://www.instagram.com/explore/tags/honkingpeloton/ https://www.instagram.com/explore/tags/honkingpeloton/

Table of Contents for the Digital Edition of Bicycle Friendly America Fall 2017

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http://www.nxtbook.com/mercury/bikeleague/BFA_Summer2018
http://www.nxtbook.com/mercury/bikeleague/BFA_Winter2018
http://www.nxtbook.com/mercury/bikeleague/BFA_Fall2017
http://www.nxtbook.com/mercury/bikeleague/BFA_Summer2017
http://www.nxtbook.com/mercury/bikeleague/BFA_Winter2017
http://www.nxtbook.com/mercury/bikeleague/BFA_Fall2016_GatewayDemo
http://www.nxtbook.com/mercury/bikeleague/BFA_Fall2016
http://www.nxtbook.com/mercury/bikeleague/BFA_Spring2016
http://www.nxtbookMEDIA.com