hat Works. A Benefit That Matters. NHPCO Introduces My Hospice Campaign NHPCO President and CEO Edo Banach introduced our new NHPCO campaign, My Hospice, during his opening plenary presentation at the 2018 Management and Leadership Conference & Advocacy Intensive hosted in Washington, DC on April 23 - 25. The launch of My Hospice preceded opening plenary speaker Ari Shapiro of NPR's "All Things Considered." A campaign to reinforce the value of the Medicare hospice benefit... A campaign to reinforce the value of the Medicare hospice benefit among policy and health care decision makers, the goal of My Hospice is to foster a policy environment that will support patient access to high quality, comprehensive hospice and palliative care. "As I've noted before, looks can be deceiving when it comes to our health care system," Banach shared in his introduction. "Despite all of our innovation and best efforts, most Americans continue to be confused by their health care choices and mismanaged by their health care systems. So much of care today is institutionally biased, driven by acute episodes and clinical determinations that fail to recognize the interconnectedness of medical and nonOpening Pleneary featured NPR's Ari Shapiro who spoke about the importance of being engaged citizens. Summer 2018 | NHPCO NewsLine 7http://www.hospiceactionnetwork.org/my-hospice/ http://www.hospiceactionnetwork.org/my-hospice/