TV y Video - Product Catalog 2008 - (Page 23)

INSTANT RESEARCH Customized Market Surveys From Branding to Market-Share to Buying Intention surveys, INSTANT RESEARCH can help you better understand the Latin American markets, while helping you identify companies ready to buy your solutions. INSTANT RESEARCH is composed of two elements: the Survey Instrument and the Target Audience. Survey Instrument & Findings Report: You can supply your own survey or you can work with our Editorial-Marketing departments to develop the right instrument for your company. The survey instrument accepts single or multiple-choice questions. Open-ended questions are also available, but nor recommended, as tabulation is not offered for such questions. A Findings Report reﬂecting the results for each question will be generated at the end of the survey. Product Description Target Audience: You will identify the target audience using the circulation demographic breakdown provided by the BPA Worldwide audit statement, via any combination of the following criteria: ■ ■ ■ Industry niche based on the company activity Geographical location based on country, state or city Company size based on the number of employees Survey Instrument: Once the survey instrument is approved by the client, it will be uploaded on the system and tested prior to implementation. Fieldwork: An email letter stating the objective of the survey and including a link to the online survey instrument will be sent to the selected target audience, inviting them to participate. The email letter can be sent two ways: Mechanics: ■ ■ Anonymously: When clients do not wish to be identiﬁed by participants, the email letter will co-written by the Client and the Editor. The Editor will sign the letter giving participants the impression the survey is being conducted by B2Bportales. The email will be delivered by the Circulation Department. Non-Anonymously: When clients want participants to know who is conducting the survey, they will write the content of the email and sign it. The email will be delivered by our Circulation Department. Contact your Sales Representative at www.tvyvideo.com/mediakit/sales_reps 23

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TV y Video - Product Catalog 2008

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