TV y Video - Product Catalog 2008 - (Page 24)

INSTANT RESEARCH Data Tabulation and Findings Report: After a minimum of 2-weeks following the delivery of the email letter, the number of responses will be tabulated for the client to decide whether the number is sufﬁcient or if a second invitation email letter is warranted. B2Bportales will allow one FREE second invitation email letter delivery, should the response rate be fewer than 5% of the selected target audience. The Findings Report will be generated and handed to the client no more than 10-working days after the survey is taken off line. Selective Follow-Up Alternatives: Mechanics: Based on the FINDINGS REPORT, clients can follow-up on the various groups identiﬁed via our one-to-one communications tools: Email blasts, Personalized Info-Letters, Personalized Covers, Inserts and/or Telemarketing Services. Please note the contact information from the survey participants will not be released to clients as this data is part of our protected database. B2Bportales, via its follow-up direct marketing tools, will facilitate direct contact between identiﬁed prospects and the advertiser. It is recommended to offer rafﬂes or gifts as a way to motivate survey participation in the cases where a higher than 5% response rate is required. B2Bportales suggests using incentives of exclusive interest to industry professionals, such as trips to trade shows, trips to training centers, etc. Please note that all surveys require participants to validate their identity via their unique Subscriber ID, thus all records lacking the ID or records duplicated to increase the odds of winning a rafﬂe, will be deleted from the sample. Survey Response Incentives & Sample Quality Control: The price is broken down between the two major components of the product: Special conditions: Surveys requiring Editorial/Marketing departments support: +20% mark-up on the Survey Set-Up and Findings Report fee. ● Only surveys of 10 or less questions will be accepted, with the sole intention of improving response rate. ● Surveys that do not reach a 5% response rate from the selected target audience will receive an additional FREE email invitation. ● Clients who obtain a higher than 5% response rate who wish to increase the response rate, via a second invitation email letter, must pay the value of an email blast as listed in the ofﬁcial publication rate card. ● Survey set up and Findings Report: US $1,500 net Pricing + Fieldwork: US $6 net per response 24

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TV y Video - Product Catalog 2008

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