TV y Video - Product Catalog 2008 - (Page 29)

BPA Worldwide Audit As Of JUNe ‘07 TV & Video Latinoamerica / June 2007 Database segmentation by Business/Industry niche and Title: 3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2007 This issue is equal to the average of the other 2 issues reported in Paragraph two. CLASSIFICATION BY TITLE CORPORATE MANAGEMENT (A) 192 151 921 295 163 45 210 14 1,991 19.8 OPERATIONS MANAGEMENT (B) 432 240 442 96 43 35 106 20 1,414 14.1 OPERATIONS PERSONNEL (C) 687 338 1,049 306 129 69 77 22 2,677 26.7 PURCHASING/ COMMERCIAL/ ADMINISTRATIVE MANAGEMENT (D) 377 324 1,546 390 398 130 432 40 3,637 36.3 OTHER TITLED/ GOVERNMENT/ LIBRARY COPIES (E) 11 4 227 32 7 5 4 21 311 3.1 BUSINESS/INDUSTRY 1. 2. 3. 4. 5. 6. 7. 8. 9. TV Stations Subscription TV Producers of TV or Commercials Postproduction Agencies Advertising Agencies Audio Studios Equipment Suppliers Associations, Educational Centers, Libraries Others Allied to the Field TOTAL QUALIFIED CIRCULATION PERCENT TOTAL QUALIFIED 1,699 1,057 4,185 1,119 740 284 829 117 10,030 100.0 PERCENT OF TOTAL 16.9 10.5 41.7 11.2 7.4 2.8 8.3 1.2 100.0 - Deploy one-to-one print and electronic direct marketing campaigns by selecting targeted groups based on the subscriber Business/Industry, Title or both. A. Corporate Management includes owners, presidents, partners and vice presidents. B. Operations Management includes, operations managers, production managers, creative service manager, development management, quality control manager, engineering manager. C. Operations Personnel includes TV producer, post producer, journalist, editor, writer, supervisors, publishers, designers, consultants, workshop managers. D. Purchasing/Commerical/Administrative Management includes administrators, district managers, directors, purchase managers, sales/marketing managers, systems managers. E. Other Titled/Government/Library Copies includes government dignitaries/officials, deans, faculty. 3a. Qualification by Title Qualification Source A. B. C. D. E. CORPORATE MANAGEMENT OPERATIONS MANAGEMENT OPERATIONS PERSONNEL PURCHASING/COMMERCIAL/ADMINI STRATIVE MANAGEMENT OTHER TITLED /GOVERNMENT/ LIBRARY COPIES TOTAL Copies 1,991 1,414 2,677 3,637 311 % 19.8 14.1 26.7 36.3 3.1 D. E. A. 10,030 100.0 B. C. www.bpaww.com 2 Contact your Sales Representative at www.tvyvideo.com/mediakit/sales_reps 29 http://www.bpaww.com

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TV y Video - Product Catalog 2008

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