TV y Video - Product Catalog 2008 - (Page 30)

BPA Worldwide Audit As Of JUNe ‘07 TV & Video Latinoamerica / June 2007 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2007 Qualified Within QUALIFICATION SOURCE TOTAL – Personal direct request from the recipient: a. Written b. Telecommunication c. Electronic II. TOTAL – Request from recipient’s company: a. Written b. Telecommunication c. Electronic III. TOTAL – Membership Benefit: a. Individual b. Organizational IV. TOTAL – Communication from recipient or recipient’s company (other than request): a. Written b. Telecommunication c. Electronic V. TOTAL – Sources other than above (listed alphabetically): *Association rosters and directories *Business directories Independent field reports Licensees – National, State or Local Government Manufacturer’s, distributor’s and wholesaler’s lists *Other sources VI. TOTAL – Single Copy Sales: TOTAL QUALIFIED CIRCULATION *See Paragraph 11 PERCENT I. 1 year 7,795 226 7,569 14 14 515 138 160 217 8,324 83.0 2 years 973 204 769 733 132 56 545 1,706 17.0 3 years - Qualified Non-Paid Qualified Paid Total Qualified 8,768 430 8,338 14 14 1,248 270 216 762 10,030 100.0 Percent 87.4 4.3 83.1 0.1 0.1 12.5 2.7 2.2 7.6 100.0 - Paid Source Information can be reported at the option of the publisher. 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2007 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION Qualified Non-Paid Qualified Paid Total Qualified 9,840 1 1 188 10,030 Percent 98.1 1.9 100.0 4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2007 COUNTRY NORTH AMERICA United States Of America Mexico Subtotal CARIBBEAN Cuba Dominican Republic Puerto Rico Subtotal CENTRAL AMERICA Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela Subtotal TOTAL QUALIFIED CIRCULATION TOTAL QUALIFIED 69 2,184 2,253 123 105 54 282 102 48 76 56 46 47 375 2,008 162 512 770 1,477 223 90 883 215 780 7,120 10,030 PERCENT OF TOTAL 0.7 21.8 22.5 1.2 1.0 0.5 2.7 1.0 0.5 0.8 0.6 0.5 0.5 3.9 20.0 1.6 5.1 7.7 14.7 2.2 0.9 8.8 2.1 7.8 70.9 100.0 Database Segmentation by Country: Go deeper into your segmentation process by adding Country to the Business/Industry and Title criteria. 3 www.bpaww.com 30 http://www.bpaww.com

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TV y Video - Product Catalog 2008

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