BigBuilder 08 - The tools to succeed - (Page 6) conference agenda MONDAY, NOVEMBER 3 10:00 am – 7:30 pm Registration Workbooks and badges distributed. 1:00 – 3:30 pm Architects’ Session Women Who Will Build Tomorrow Women determine when the moment is right to buy a home and where the purchase will occur. However, in the all-too-near future, these women will increasingly be financially independent and childless rather than the traditional married-with-children household. Design, marketing, sales and operations need to be educated on how this demographic change affects how homes will be bought and sold. Picking the right land position and designing homes to meet lifestyle preferences are the keys to success in this all-important demographic segment. Part I of the session will include a presentation of exclusive consumer research on a female buyer segment known colloquially as WINKS— Women With Income and No Kids. Partners Robert, Charles, Lesser & Co. will dissect this next generation of buyers’ lifestyle needs and wants, as well as buying preferences and behaviors. Part II will showcase presentations from select architects in the 2nd Annual BIG BUILDER Architects’ Challenge. The original designs will be developed from specific criteria essential to meeting the needs of the next generation of female home buyers. SPONSORED BY: 4:00 – 6:00 pm Blueprint for Improved Profitability: Conference Introduction John McManus, Editor-in-Chief, BIG BUILDER Larry Mizel, CEO, MDC Holdings; Chairman, BIG BUILDER ’08 Keynote Speaker: Dan Ariely Author, Predictably Irrational A renown behavioral economist and bestselling author, Dan Ariely breaks down the negative buyer psychology blamed for keeping would-be home buyers on the fence. From what to buy to how much to spend, how buyers reach those decisions creates incredible implications for not only home sales, but home prices as well. Economic Roundtable: State of the Industry Harvard University’s Eric Belsky and JP Morgan’s Tom Block join keynote speaker Dan Ariely for a high-level forecast on economic and home buyer drivers of newhome business in 2009. Traditional industry measures will be challenged and influenced by trends in consumer behavior and shifts in the political paradigm. SPONSORED BY: 6:00 – 7:30 pm Welcome Reception SPONSORED BY: TUESDAY, NOVEMBER 4 8:00 am – 5:00 pm Registration 8:00 – 9:00 am Breakfast SPONSORED BY: 9:00 – 10:30 am Blueprint for Improved Profitability: Workshop 1 Attendees choose one of five operational tracks: Purchasing, Operations, Sales & Marketing, Finance, Land & Design. A trained facilitator leads a group discussion of the industry’s most pressing questions. 10:45 am – 12:00 pm Blueprint for Improved Profitability: Workshop 2 Using a team-based problem-solving method, each group works collaboratively to identify and evaluate possible solutions to the industry’s biggest hurdles. 12:00 – 1:00 pm Networking Lunch Informal lunch provides attendees with opportunities to meet and greet other professionals in their business areas. 1:00 – 2:30 pm Blueprint for Improved Profitability: Workshop 3 Participants work as a group to develop a series of processes and programs to implement the best plans that will move companies forward. 2:45 – 4:15 pm Blueprint for Improved Profitability: Workshop 4 All attendees gather for a general session. Small teams from each of the five tracks present the most innovative plans coming out of the individual workshop sessions. 4:45 – 6:00 pm BIG BUILDER’s Annual APEX Awards BIG BUILDER’s sixth annual APEX Awards spotlight the talented people who lead companies to breakthrough opportunities, insights, collaboration…and results. SPONSORED BY: FEATURED SPEAKERS: BELSKY ARIELY MCMANUS SHRAIR OLICK MIZEL BLOCK WHELAN HOVNANIAN PALMER
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