Today's Hotelier - October 2016 - 59

6-MINUTE READING TIME Are you doing something innovative in relation to guest experience in your hotel? Write to our editor at todayshotelier@naylor.com. FITNESS CENTERS 1 A quick look at Instagram hashtags and Facebook posts will tell you that now, more than ever, people are making health and fitness a priority in their lives. Are your fitness amenities hashtag-worthy, or are guests completely overlooking your gym? Offering clean, top-of-the-line equipment and extended hours are two obvious ways to get guests to your gym, but try thinking outside the box. Little conveniences go a long way. Items like disposable headphones, foam rollers and yoga mats will delight your true-blue fitness junkies. Busy guests who forget to pack their workout gear will be thrilled to learn your hotel offers athletic clothing and shoe rentals for minimal fees. Running without music is boring - consider rentals for travelers who forgot their tunes. Now those are some #FitnessGoals. 2 Making your breakfast area a place that guests want to be is a smart move in getting ahead of your competitors. Just like your fitness area, extended hours are a good idea - more breakfast time is never a bad thing. People love variety, so offer plenty of options. Go beyond fresh fruits and boxed cereals. Cater to all diets and lifestyles: Vegan, gluten-free, low-carb, etc. Build-your-own-omelet bars are always a hit, and small deviations from the norm are sure to make a big impact. Have easy-to-grab options for your busy guests so they can get breakfast on their way out the door. Offer alternative waffle and pancake toppings (fruit, powdered sugar, and whipped cream to name a few), and think beyond your standard cup of coffee. Add in flavored creamers and coffees to make your coffee bar irresistible. 3 GUEST ROOMS PHOTO: CEROVS KI/SHUT TERSTOCK. BREAKFAST AREAS Your first plan of attack when it comes to guest rooms is obvious: Make them easy to find. After a long day of travel, nobody wants to wander around - they want to get to their room. Making sure your directional and room number signage looks nice and is easy to read will cut down on guest roaming and frustration. And once your guests get to their rooms, make it like home. You obviously want your beds comfortable, your sheets soft and your pillows softer. But to really ramp up your guest room experience, go beyond comfy beds and sheets. Offering Netflix or Hulu as a standard in your rooms will appease your avid binge-watching guests. Give them free WiFi. Instead of tiny coffee pots with instant coffee packets, put a singleroast brewer in each room, and stock plenty of single-roast cups. And when it comes to your bathrooms, surprise your guests with greatsmelling shampoos, conditioners and lotions. Convenient cosmetics are great, but they're even better when they're high quality. TODAYSHOTELIER.COM | OCTOBER 2016 | 59 http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - October 2016

Letter From the Chairman
Letter From the President & CEO
News Bytes
AAHOA Spotlight
Best Western’s New Frontier
Government Affairs
The Uneven Playing Field: Hotels & Airbnb
Finding Opportunity in the Old
Development & Renovation
Living Legends: Wisdom From Industry Trailblazers
Finance Q&A
The Latest Tech Tools for Hospitality
Guest Experience
AAHOA Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - October 2016 - cover1
Today's Hotelier - October 2016 - cover2
Today's Hotelier - October 2016 - 3
Today's Hotelier - October 2016 - 4
Today's Hotelier - October 2016 - 5
Today's Hotelier - October 2016 - 6
Today's Hotelier - October 2016 - 7
Today's Hotelier - October 2016 - Letter From the Chairman
Today's Hotelier - October 2016 - 9
Today's Hotelier - October 2016 - Letter From the President & CEO
Today's Hotelier - October 2016 - 11
Today's Hotelier - October 2016 - News Bytes
Today's Hotelier - October 2016 - 13
Today's Hotelier - October 2016 - AAHOA Spotlight
Today's Hotelier - October 2016 - 15
Today's Hotelier - October 2016 - 16
Today's Hotelier - October 2016 - 17
Today's Hotelier - October 2016 - Best Western’s New Frontier
Today's Hotelier - October 2016 - 19
Today's Hotelier - October 2016 - 20
Today's Hotelier - October 2016 - 21
Today's Hotelier - October 2016 - 22
Today's Hotelier - October 2016 - 23
Today's Hotelier - October 2016 - Government Affairs
Today's Hotelier - October 2016 - 25
Today's Hotelier - October 2016 - 26
Today's Hotelier - October 2016 - 27
Today's Hotelier - October 2016 - 28
Today's Hotelier - October 2016 - 29
Today's Hotelier - October 2016 - The Uneven Playing Field: Hotels & Airbnb
Today's Hotelier - October 2016 - 31
Today's Hotelier - October 2016 - 32
Today's Hotelier - October 2016 - 33
Today's Hotelier - October 2016 - 34
Today's Hotelier - October 2016 - 35
Today's Hotelier - October 2016 - Development & Renovation
Today's Hotelier - October 2016 - 37
Today's Hotelier - October 2016 - 38
Today's Hotelier - October 2016 - 39
Today's Hotelier - October 2016 - 40
Today's Hotelier - October 2016 - 41
Today's Hotelier - October 2016 - Living Legends: Wisdom From Industry Trailblazers
Today's Hotelier - October 2016 - 43
Today's Hotelier - October 2016 - 44
Today's Hotelier - October 2016 - 45
Today's Hotelier - October 2016 - 46
Today's Hotelier - October 2016 - 47
Today's Hotelier - October 2016 - 48
Today's Hotelier - October 2016 - 49
Today's Hotelier - October 2016 - Finance Q&A
Today's Hotelier - October 2016 - 51
Today's Hotelier - October 2016 - 52
Today's Hotelier - October 2016 - 53
Today's Hotelier - October 2016 - The Latest Tech Tools for Hospitality
Today's Hotelier - October 2016 - 55
Today's Hotelier - October 2016 - 56
Today's Hotelier - October 2016 - 57
Today's Hotelier - October 2016 - Guest Experience
Today's Hotelier - October 2016 - 59
Today's Hotelier - October 2016 - 60
Today's Hotelier - October 2016 - 61
Today's Hotelier - October 2016 - AAHOA Events
Today's Hotelier - October 2016 - 63
Today's Hotelier - October 2016 - AAHOA Founding Members
Today's Hotelier - October 2016 - 65
Today's Hotelier - October 2016 - AAHOA Vendor Partners
Today's Hotelier - October 2016 - 67
Today's Hotelier - October 2016 - 68
Today's Hotelier - October 2016 - 69
Today's Hotelier - October 2016 - 70
Today's Hotelier - October 2016 - 71
Today's Hotelier - October 2016 - 72
Today's Hotelier - October 2016 - 73
Today's Hotelier - October 2016 - 74
Today's Hotelier - October 2016 - 75
Today's Hotelier - October 2016 - 76
Today's Hotelier - October 2016 - Classifieds
Today's Hotelier - October 2016 - 78
Today's Hotelier - October 2016 - 79
Today's Hotelier - October 2016 - 80
Today's Hotelier - October 2016 - 81
Today's Hotelier - October 2016 - 82
Today's Hotelier - October 2016 - 83
Today's Hotelier - October 2016 - 84
Today's Hotelier - October 2016 - 85
Today's Hotelier - October 2016 - Advertiser Index
Today's Hotelier - October 2016 - cover3
Today's Hotelier - October 2016 - cover4
Today's Hotelier - October 2016 - outsert1
Today's Hotelier - October 2016 - outsert2
Today's Hotelier - October 2016 - 91
Today's Hotelier - October 2016 - 92
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