Today's Hotelier - November 2017 - 12

LETTER FROM THE PRESIDENT & CEO

Death and taxes
CHIP ROGERS
AAHOA President & CEO
NLY TWO THINGS IN THIS
world are certain: death and
taxes. Fortunately, we can do
something about the taxes.
America is a republic,
which means our leaders
are accountable to the people,
and the people are demanding tax reform. A
recent poll conducted by Harvard University
found that 89 percent of voters believe the tax
code needs an overhaul.
It is easy to understand why voters overwhelmingly support reform. The tax code
has not been revamped since 1986. Since
then, tens of thousands of pages have been
added to the tax code - many granting loopholes to special interests or closing loopholes
for others.
Lawmakers have heeded the call. Earlier
this fall, they joined White House officials in
rolling out a plan for tax reform that is a win
for American small businesses, dramatically
simplifies the tax code, makes America more
globally competitive and reduces taxes on
the middle class. The Make America Great
Again Tax Act is a bold step for Congress
and a signature reform effort by President
Donald Trump, himself a highly successful
business owner who understands how the
economy will benefit from tax reform.
The most important element of tax reform
for hoteliers is a new tax structure specifically for small businesses, something that is
long overdue.
Right now, most small business income is
treated as individual income for the owners,
and the tax rates for individual income are
shamefully high. Lawmakers understand that
small businesses drive the economy, creating
two out of every three new jobs created. To
reduce the tax burden on small businesses,
lawmakers proposed a new tax bracket just
for pass-through businesses.
The plan creates a pass-through tax rate
of 25 percent, a drop from the current top
individual marginal rate of 39.6 percent. As a
layer of protection for legitimate small businesses, lawmakers included provisions to
prevent extremely wealthy individuals from
structuring their wealth and income under a
banner of small business - a welcome addition that should garner bipartisan support.
Protecting this tax rate for only real small
businesses like yours ensures that it is kept

in place for years to come, rather than becoming a political weapon for one side or another
should abuse occur.
It is hard to overstate how massive of a
change to small business taxes this plan is.
Ultimately, it means a much brighter future
for our economy.
Fortunately, that is not all that the reform
plan encompasses. Other elements of the tax
reform plan should also earn support from
the small business community.
The plan reduces the corporate tax rate
to 20 percent, a drop from 35 percent -
one of the highest in the developed world.
Twenty percent is still higher than some of
America's competitors, but it represents a
major reduction in tax burden for businesses
organized under the traditional corporate
structure. With less of a tax burden, corporations will have more capital to expand,
more room to lower prices for consumers
and more cash to pay out to the middle class's
retirement investments.
The plan collapses the seven individual
marginal rates (or brackets), currently ranging
from 10 percent to the highest rate of 39.6 percent, to just three. That will translate to a
large tax cut for a wide swath of Americans,
from the working class to the middle class.
Finally, the plan dramatically simplifies
the overly complex tax code. According to a
nonpartisan tax research group, businesses
and individuals spent more than $400 billion
to comply with the tax code in 2016.
Tax reform means real economic growth.
For businesses, money saved through easier
compliance and lower rates will be spent
expanding operations, buying new property
or equipment and hiring new employees.
For individuals and families, it means more
money to buy consumer goods, build new
homes, buy cars or, important to our industry,
go on family vacations.
It is time for tax reform. Join our call to
Congress to get the job done before the end
of the year.
Visit aahoa.freeenterpriseaction.com/act to
send a message to Congress to support tax reform.

12  | NOVEMBER 2017 | TODAYSHOTELIER.COM

1
Election Day takes place
November 7. This year,
gubernatorial elections and
state legislative elections will be
held in Virginia and New Jersey.

2
More than one in four Americans
plan to travel this fall, according
to a survey by the motoring
and leisure travel group AAA.
Thanksgiving travel will be a major
part of that, with nearly 50 million
Americans looking to travel
50 miles or more for the holiday.

3
During the last week of October,
all five AAHOA officers will
present and speak at The
Lodging Conference 2017, being
held in Phoenix this year.

4
November is National Scholarship
Month. AAHOA works to
partner with U.S. colleges
and universities to provide
scholarships toward hotel and
hospitality degree programs.

5
Giving season is upon us.
AAHOA wants to give thanks
for its members and amazing
industry partners.


http://aahoa.freeenterpriseaction.com/act http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
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