Today's Hotelier - November 2017 - 27

HOTEL DESIGN GROUP

"It's a much shorter timeframe for construction, and that
saves you a lot of money," Markham said.
"Rooms are getting smaller, and that doesn't just go for the
millennial-style lifestyle hotels, it really goes for the luxury
hotels too. Huge rooms become a bit unmanageable from a
cost standpoint for the developer. I think well-curated rooms
at the luxury level are essential, but that doesn't mean they
have to be especially large. The lobby spaces and the social
spaces are attracting guests down to the public spaces as
opposed to them staying in their rooms."
Indeed, the hotel lobby is undergoing a dramatic transformation from a space designed solely for checking in to a spot
where people can congregate and socialize, Fay said. Hotels
are offering more grab-and-go food options, upgraded restaurants and bars and large tables where guests and locals alike
can sit and relax or get some work done, just like they do in
coffee shops like Starbucks, Fay said.
The grab-and-go stations take on increasing importance as
hotels upgrade their restaurants and bring in popular chefs or
third parties to run them. These high-end restaurants typically are not suited to offering the affordable and quick-serve
breakfast options that many hotel guests rely upon to start
their days, Markham said.
The goal of the reinvigorated lobby is to drive revenue for
hotels and better integrate hotels into their communities by
making the lobby more welcoming and attractive for locals
looking to eat, grab drinks or hang out.
"Even the restaurants that are being created at the luxury level
are not generic hotel restaurants anymore, and if they were,

they would fail because they need to reflect the community
and have the vibe of the community," Markham said. "With
high-end chefs or third-party operators being brought in, the
restaurant can no longer be embedded in the back of the hotel. It
may have to be on the street corner so that it is very accessible.
"Since high-end restaurants don't typically want to serve
breakfast, the grab-and-go and cool, hip market-type offerings
are really being expanded."
In showcasing hotels' individual locales, many new hotels
are attempting to bring the city into the main ballroom and
function space by including at least one large glass wall that
allows attendees to look out upon the city, Markham said.
Hotel designers also are experimenting with ideas such as
removing the wall between the ballroom and the prefunction
gathering space to create a more open feel.
"Having at least one exterior glass wall allows guests to
always be connected to the outside environment," Markham
said. "People don't want the generic anymore. They want to be
connected to the place where they're in. It all comes back to being
extremely flexible, especially with meeting space, because hotels
are engaging different kinds of corporate entities. The meeting
rooms don't have to be as rectangular as they were before. They
can be something a little more fun in terms of shape."
Fay said some hotels situated next to large apartment buildings in populous cities are looking at other ways to engage
locals, such as by providing storage and receiving rooms for
package deliveries since the apartment buildings often lack
adequate space to accommodate the sharp increase in deliveries from online shopping. When locals stop in to pick up
their packages, they hopefully will take the time to find out
about that day's restaurant specials or stay for a beer, Fay said.
"There's a lot more communal space," Fay said. "They're
inviting locals and guests into a space that's animated, where
they can be connected if they want to or do their own thing
if they want to, but they feel that they're part of something.
Historically, when you went into a lobby, someone would
immediately ask you, 'What's your room number?' and you'd
feel out of place if you didn't have one. Now, people are really
welcomed in hotels: 'Please come in and sit. Please have a cup
of coffee, and bring a friend.'"
Newer hotel lobbies also are offering more unisex bathrooms
in response to calls for better accommodations for transgender
guests, Golding said.
The communal feel of lobbies is extending all the way down
the value to chain to "poshtels," which feature shared rooms,
bathrooms, cooking areas, laundry facilities and gathering
spaces, Fay said. These dressed-up hostels, which are popular in Europe and are becoming increasingly common in big
cities in the United States, aren't the dingy, musty hostels
many travelers might associate with backpacking through
Europe. Instead, they are being designed as social-gathering
venues, Fay said.
"We're seeing huge growth in the world of poshtels,"
Fay said.
■
TODAYSHOTELIER.COM | NOVEMBER 2017 | 27


http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
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