Today's Hotelier - November 2017 - 42

MARKETING

It can be surprising how many questions seem like a given to you that travelers want to know. Collect questions from
staff and answer them here.
Prepare for Your Stay at [Hotel Name]
Give check-in and check-out times
and processes, plus how to request
an early check-in or late check-out.

Convenience at [Hotel Name]
Find out important information for
those traveling by car. Share the distances and travel times from your
hotel to major highways, airports or
attractions. Parking, shuttle, and mass
transit information is also extremely
helpful to non-locals.

What to Eat When you Visit [City]
Name some of your favorite restaurants to help travelers plan. Also,
share which restaurants are walkable,
provide delivery or have late hours.

SHOW OFF THE VALUE
OF YOUR HOTEL
Many travelers say that price is the most
important factor in making a purchase
decision. In low seasons, use your blog to
publicize discounts and specials. When
you're not running a special, you can still
show off how you provide a better value
than the competition.
Those reading your blog are at the
decision-making stage. If you're being
compared to another hotel option, what
makes you stand apart? Add these topics
to your blogging list.
Free Amenities at [Hotel Name]
Make it clear in a blog post if your
Wi-Fi, breakfast and parking are
free and emphasize the value of
those services.
Dig into Breakfast at [Hotel Name]
Take photos of the breakfast bar and
highlight fan favorites. Hot options
can make a difference for travelers -
don't underestimate the power of a
waffle maker.
[City Name] Pet-Friendly Hotel
If you allow dogs or cats, state your
exact pet policy and what travelers
can expect. Include information for
owners of service animals.
The most important part of a content
marketing strategy is to publish consistently. Ongoing posts will help build your
credibility online. Blogs will improve
your search engine ranking and help
guests make a booking decision.
■
Amber Wojcek is the
marketing coordinator
for Travel Media Group,
which provides innovative
digital marketing solutions
for hotels. Contact her at
amber.wojcek@travelmediagroup.com
and follow her on Twitter at
@TravelMediaGrp.

42  | NOVEMBER
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2017 | TODAYSHOTELIER.COM

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Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
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