Today's Hotelier - November 2017 - 57

 5-MINUTE READING TIME

If you are categorically closed to the
idea that your business changes livesadopt a cause. Become active in your
community, give to a charity- do something as a team that creates value and
gives everyone a reason to bound out of
bed and be excited to get to work day-in
and day-out. If you aren't careful, you
just might find yourself addicted to making the world a better place.

SECRET 3

GUSTAVO FRAZAO/SHUTTERSTOCK.COM

OFFER EXPERIENCES
OVER EXPENSES

extremely sticky to top talent. People
desperately want to be a part of something bigger than themselves. Something
they believe in. Provide that for them
and unleash the floodgates for an avalanche of talent at your doorstep.
Don't be fooled by the old, "Sure that
works for brain surgeons, but MY business is different..." nonsense. Whether
you own a cleaning company, an
industrial fasteners plant or any other
business that doesn't feel like you are
changing the world, the only reason you
are in business is that you provide value
to the people you serve.

Do you have a trip that you took as a
child that you still look fondly back on?
A holiday that you will never forget? A
vacation years ago where everything
went wrong, but you and your family
still talk about it?
Salary and benefits are commodities.
A sense of purpose in a community of
people you care about are not. A study
by Harris Group found that 72 percent of
millennials prefer to spend more money
on experiences than on material things.
Shared experiences build bonds, families, communities and companies. Don't
just hope these experiences happen -
create them! Anything to help create
experiences for your employees to build
that community.
Don't keep the fun to yourself. Invite
employees' families, customers, prospects, prospective employees, even vendors. All of this creates an environment
your team is proud to be a part of and
makes it very difficult for them to leave.

SECRET 4
APPRECIATION
This is your secret weapon. Not only can
it be had for the low, low price of zero
dollars, it can be the most valuable. Even
better, it can be a ton of fun.
Once you have built this community
that the members are proud to be a
part of, working towards a worthy goal
and experiences that bond everyone
together, your employees will crave recognition from you and the community.

When you have events, give awards,
lots of awards. Not just the typical performance-based awards, award your employees for everything. Small things like
awards make big differences in employee's
lives and their contribution to your organization. Few things are more rewarding
than seeing awards given and pictures
taken of you handing an employee an
award that will be proudly displayed in
homes years later. Let loose, use your
imagination and love on your people and
you might just be surprised that you are
the one that gets the most benefit.

SECRET 5
PUT A BOW ON IT WITH
CORE VALUES
Core values are your secret sauce to
attracting top level talent without
breaking the bank. An old school string
of meaningless words displayed on a
plaque at your front office won't do the
trick. Three to four key beliefs, summed
up in a word or two each, will provide
the guiding principles of your company's
special brand of awesome.
Shared core values are the rules your
company lives by to accomplish that
community. They are a golden thread
that runs throughout your company.
Core values are the final secret that
brings the first four all together and
gives them power.
It is impossible to get people to act outside of their true beliefs for an extended
amount of time. It is far easier (and more
enjoyable) to help people live out mutual
shared beliefs and values for the benefit
of a shared larger purpose.
■
Mike Campion is a celebrated speaker,
entrepreneur and author of I'm a Freaking
Genius, Why is This Business So Hard?
A small business expert, Mike has built
several multi-million dollar businesses,
the most recent achieving $4.3 million
in sales in the first 18 months. For more
information about bringing in Mike
Campion for your next event, please visit
www.mikecampion.com.

TODAYSHOTELIER.COM | NOVEMBER 2017 | 57


http://www.mikecampion.com http://www.TODAYSHOTELIER.COM

Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
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