Today's Hotelier - November 2017 - 8

November 2017 | todayshotelier.com

Contents
COLUMNS

DEPARTMENTS

10

LETTER FROM
THE CHAIRMAN

12

LETTER FROM
THE PRESIDENT & CEO

58

AAHOA @
INDUSTRY EVENTS

60

AAHOA FOUNDING
MEMBERS

48

62

AAHOA VENDOR
PARTNERS

LENDING
Do you know your numbers?

71

by RUSHI SHAH

CLASSIFIEDS

81

38

44

52

At Country Inn & Suites, guests feel
like they're home
Q&A with FRED SCHWARTZ

New technology and the
guest experience
by JOSHUA MOLINA

The argument against outsourcing
by DAVID LUND

AAHOA INTERVIEW

MARKETING

Build SEO and help guests with
your hotel blog
by AMBER WOCJEK

NOVEMBER 2017

today's

SMALL BUSINESS

THE OFFICIAL PUBLICATION OF THE ASIAN
AMERICAN HOTEL OWNERS ASSOCIATION

that brings people

together
FIGHTING MODERN DAY SLAVERY

The
perfect for
owners
storm hotel

TODAY'S HOTELIER

New
brands
design

for a new
kind of hotel
experience

5 secrets to find and keep top
notch talent
by MIKE CAMPION

Editorial inquiries: todayshotelier@naylor.com
Advertising inquiries: John O'Neil, joneil@naylor.com

Today's Hotelier
is the official monthly
publication of AAHOA
1100 Abernathy Road,
Suite 725, Atlanta, GA 30328
P: (404) 816‑5759
info@aahoa.com
www.aahoa.com
AAHOA STAFF
CONTRIBUTORS

AAHOA'S OFFICIAL PUBLICATION

Erika Boyce
Communications Manager
Rachel Humphrey
COO and Vice President for
Franchise Relations
Chip Rogers
President & CEO
Kathryn Stone
Chief of Staff
Cover image
VGstockstudio/Shutterstock.com

HR

The path to economic prosperity is
well walked
by ALFREDO ORTIZ

❱
November 2017 | todayshotelier.com

CONNECT

56

46

40

ADVERTISER INDEX

FINANCES

TECHNOLOGY

Brandon VerVelde
Director of Government Affairs
Communication

8  | NOVEMBER 2017 | TODAYSHOTELIER.COM

Today's Hotelier
is published by
5950 NW First Place
Gainesville, FL 32607
P: (800) 369‑6220
www.naylor.com
todayshotelier@naylor.com

❱
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EMAIL

todayshotelier@naylor.com

FACEBOOK

facebook.com/AAHOAofficial

TWITTER

@TodaysHotelier

YOUTUBE

youtube.com/AAHOAofficial

NAYLOR STAFF
CONTRIBUTORS

Kira Krewson
Sales Manager

Sheneka Anthony
Media Coordinator

John O'Neil
Advertising Director

Kristine Buchanan
Managing Editor

Nancy Taylor
Senior Marketing Specialist

Dave Evans
Publisher

Ketan Solanki, Chris Zabel
Advertising Associates

Sunny Goel
Design/Layout
Opinions expressed are those of the contributors and do not necessarily reflect
the policy of AAHOA or Today's Hotelier magazine. Publication of an article of
advertisement does not imply approval or endorsement by AAHOA.

©2017 AAHOA, all rights reserved. The contents of this publication may not
be reproduced in whole or in part without the prior written consent of the
publisher. Today's Hotelier (ISSN 24174062), volume 17, issue 11, is published monthly by
Naylor Association Solutions, for AAHOA, 1100 Abernathy Road, Suite 725, Atlanta, GA 30328.
Periodicals postage paid at Gainesville, Florida, and at additional mailing offices. Postmaster:
Send address changes to Today's Hotelier, 5950 NW 1st Place, Gainesville, FL 32607.
PUBLISHED OCTOBER 2017/AAHOM1117/4000.


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Table of Contents for the Digital Edition of Today's Hotelier - November 2017

Letter From the Chairman
Letter From the President & CEO
The Perfect Storm for Hotel Owners
Design That Brings People Together
New Brands Design for a New Kind of Hotel Experience
Time for a Group Sales Tune Up
AAHOA Interview
Marketing
Technology
Small Business
Finances
HR
AAHOA @ Industry Events
AAHOA Founding Members
AAHOA Vendor Partners
Classifieds
Advertiser Index
Today's Hotelier - November 2017 - intro
Today's Hotelier - November 2017 - cover1
Today's Hotelier - November 2017 - cover2
Today's Hotelier - November 2017 - 3
Today's Hotelier - November 2017 - 4
Today's Hotelier - November 2017 - 5
Today's Hotelier - November 2017 - 6
Today's Hotelier - November 2017 - 7
Today's Hotelier - November 2017 - 8
Today's Hotelier - November 2017 - 9
Today's Hotelier - November 2017 - Letter From the Chairman
Today's Hotelier - November 2017 - 11
Today's Hotelier - November 2017 - Letter From the President & CEO
Today's Hotelier - November 2017 - 13
Today's Hotelier - November 2017 - 14
Today's Hotelier - November 2017 - 15
Today's Hotelier - November 2017 - 16
Today's Hotelier - November 2017 - 17
Today's Hotelier - November 2017 - 18
Today's Hotelier - November 2017 - 19
Today's Hotelier - November 2017 - The Perfect Storm for Hotel Owners
Today's Hotelier - November 2017 - 21
Today's Hotelier - November 2017 - 22
Today's Hotelier - November 2017 - 23
Today's Hotelier - November 2017 - Design That Brings People Together
Today's Hotelier - November 2017 - 25
Today's Hotelier - November 2017 - 26
Today's Hotelier - November 2017 - 27
Today's Hotelier - November 2017 - New Brands Design for a New Kind of Hotel Experience
Today's Hotelier - November 2017 - 29
Today's Hotelier - November 2017 - 30
Today's Hotelier - November 2017 - 31
Today's Hotelier - November 2017 - Time for a Group Sales Tune Up
Today's Hotelier - November 2017 - 33
Today's Hotelier - November 2017 - 34
Today's Hotelier - November 2017 - 35
Today's Hotelier - November 2017 - 36
Today's Hotelier - November 2017 - 37
Today's Hotelier - November 2017 - AAHOA Interview
Today's Hotelier - November 2017 - 39
Today's Hotelier - November 2017 - Marketing
Today's Hotelier - November 2017 - 41
Today's Hotelier - November 2017 - 42
Today's Hotelier - November 2017 - 43
Today's Hotelier - November 2017 - Technology
Today's Hotelier - November 2017 - 45
Today's Hotelier - November 2017 - Small Business
Today's Hotelier - November 2017 - 47
Today's Hotelier - November 2017 - 48
Today's Hotelier - November 2017 - 49
Today's Hotelier - November 2017 - 50
Today's Hotelier - November 2017 - 51
Today's Hotelier - November 2017 - Finances
Today's Hotelier - November 2017 - 53
Today's Hotelier - November 2017 - 54
Today's Hotelier - November 2017 - 55
Today's Hotelier - November 2017 - HR
Today's Hotelier - November 2017 - 57
Today's Hotelier - November 2017 - AAHOA @ Industry Events
Today's Hotelier - November 2017 - 59
Today's Hotelier - November 2017 - AAHOA Founding Members
Today's Hotelier - November 2017 - 61
Today's Hotelier - November 2017 - AAHOA Vendor Partners
Today's Hotelier - November 2017 - 63
Today's Hotelier - November 2017 - 64
Today's Hotelier - November 2017 - 65
Today's Hotelier - November 2017 - 66
Today's Hotelier - November 2017 - 67
Today's Hotelier - November 2017 - 68
Today's Hotelier - November 2017 - 69
Today's Hotelier - November 2017 - 70
Today's Hotelier - November 2017 - Classifieds
Today's Hotelier - November 2017 - 72
Today's Hotelier - November 2017 - 73
Today's Hotelier - November 2017 - 74
Today's Hotelier - November 2017 - 75
Today's Hotelier - November 2017 - 76
Today's Hotelier - November 2017 - 77
Today's Hotelier - November 2017 - 78
Today's Hotelier - November 2017 - 79
Today's Hotelier - November 2017 - 80
Today's Hotelier - November 2017 - Advertiser Index
Today's Hotelier - November 2017 - 82
Today's Hotelier - November 2017 - cover3
Today's Hotelier - November 2017 - cover4
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