Seaports Magazine - Spring 2014 - (Page 31)
» CASE STUDY: BARBADOS PORT INC.
Barbados on Track for Strategic Cruise Growth
arbados Port Inc. recorded an
increase in cruise calls and passenger arrivals, which are up
6.5 percent from 616,317 passenger arrivals in 2012 to 656,083 in 2013.
Local cruise tourism officials are working
diligently to move the arrival numbers past
700,000 in 2014. The last time passenger
arrivals reached 700,000 was 2011.
Cruise ship calls also increased by
4.5 percent from 356 in 2012 to 372 in 2013.
In association with its marketing partner,
Recent surveys show
millions of dollars to the
island county's economy
every year and employs
several hundred people
Barbados Tourism Authority, Barbados Port
Inc. executives are confident that the port
should be able to exceed 400 vessel calls
based on bookings to date, having last
reached that goal in 2010.
The trends are the result of sustained
efforts by a number of stakeholders involved
in several strategic initiatives.
* The long-term contract with Carnival
Corporation continues to shore up the
base with more than 400,000 passengers
* The proposed Sugar Point Cruise facility,
which broke ground in January 2014, has
created significant buzz in the market.
This project is a partnership involving
Barbados Port Inc., SMI Infrastructure
Solutions and RCCL Cruise Corporation.
* Minister of Tourism and International
Transport Richard Sealy has given
impetus leading to the development of
the Southern Caribbean Alliance with
Bridgetown as a hub, designed to develop
the cruise sector in this sub-region, particularly during the summer months.
* In response to the positive outlook
in cruise, particularly home porting,
Barbados Port Inc. and the Barbados
Workers Union have agreed to the conversion of Shed 3 into a dedicated cruise
terminal to support the home port business over the next three years.
* Of course, the tireless efforts of local
agents and service providers have been
pivotal in winning the confidence of
Cruise is important to the Barbados
economy and society. Recent surveys show
cruise contributes millions of dollars to the
island county's economy every year and
employs several hundred people directly.
The strategies being pursued are in keeping with those set out in the recently developed Barbados Growth and Development
Strategy and BPI Master Plan in the context
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SPRING 2014 * WWW.AAPASEAPORTS.COM AM
1/21/14 5:43 31
Table of Contents for the Digital Edition of Seaports Magazine - Spring 2014
From the President’s Desk
Public Sector Agencies with Private Sector Expectations
Welcoming Veterans to Port Ranks
Working with Stakeholders: The Buck Stops at the CEO’s Office
Words of Wisdom from Long-Standing Port Executives
PPM® Certification Readies Executives for the Top
Facing Challenges Head On
Ports are Critical to U.S. Economy’s Health
The Changing Paradigm of Transportation Executives
Port and Maritime Environmental Compliance Planning Starts at the Top
Comprehensive Records Retention Plan a Must for Ports
Saint John Brings the Port to the Classroom
Barbados on Track for Record Cruise Growth
Santa Marta Focuses on the Environment, Community and Operational Efficiency
Northwest Ports Partner to Further Cut Diesel Emissions
Seaports Magazine - Spring 2014