Seaports Magazine - Spring 2014 - (Page 31)

» CASE STUDY: BARBADOS PORT INC. Barbados on Track for Strategic Cruise Growth B arbados Port Inc. recorded an increase in cruise calls and passenger arrivals, which are up 6.5  percent from 616,317 passenger arrivals in 2012 to 656,083 in 2013. Local cruise tourism officials are working diligently to move the arrival numbers past 700,000 in 2014. The last time passenger arrivals reached 700,000 was 2011. Cruise ship calls also increased by 4.5 percent from 356 in 2012 to 372 in 2013. In association with its marketing partner, Recent surveys show cruise contributes millions of dollars to the island county's economy every year and employs several hundred people directly. Barbados Tourism Authority, Barbados Port Inc. executives are confident that the port should be able to exceed 400 vessel calls based on bookings to date, having last reached that goal in 2010. The trends are the result of sustained efforts by a number of stakeholders involved in several strategic initiatives. * The long-term contract with Carnival Corporation continues to shore up the base with more than 400,000 passengers annually. * The proposed Sugar Point Cruise facility, which broke ground in January 2014, has created significant buzz in the market. This project is a partnership involving Barbados Port Inc., SMI Infrastructure Solutions and RCCL Cruise Corporation. * Minister of Tourism and International Transport Richard Sealy has given impetus leading to the development of the Southern Caribbean Alliance with Bridgetown as a hub, designed to develop the cruise sector in this sub-region, particularly during the summer months. * In response to the positive outlook in cruise, particularly home porting, Barbados Port Inc. and the Barbados Workers Union have agreed to the conversion of Shed 3 into a dedicated cruise terminal to support the home port business over the next three years. * Of course, the tireless efforts of local agents and service providers have been pivotal in winning the confidence of cruise lines. Cruise is important to the Barbados economy and society. Recent surveys show cruise contributes millions of dollars to the island county's economy every year and employs several hundred people directly. The strategies being pursued are in keeping with those set out in the recently developed Barbados Growth and Development Strategy and BPI Master Plan in the context Integrated Energy Solutions Smart | Secure | Sustainable Energy management is increasingly Y You can trust Burns & McDonnell to steer you toward reliable, secure and sustainable energy solutions. Burns & McDonnell has been providing energy solutions for more than a century. W We can take your port or terminal energy permitting to turnkey construction and startup. We aren't successful until you are. W For more information, contact: Matt Wartian Business Development Manager 858-320-2945 Engineering, Architecture, Construction, Environmental and Consulting Solutions 677410_Burns.indd 1 SPRING 2014 * WWW.AAPASEAPORTS.COM AM 1/21/14 5:43 31 http://WWW.AAPASEAPORTS.COM

Table of Contents for the Digital Edition of Seaports Magazine - Spring 2014

AAPA Headquarters
From the President’s Desk
Public Sector Agencies with Private Sector Expectations
Welcoming Veterans to Port Ranks
Working with Stakeholders: The Buck Stops at the CEO’s Office
Words of Wisdom from Long-Standing Port Executives
PPM® Certification Readies Executives for the Top
Facing Challenges Head On
Ports are Critical to U.S. Economy’s Health
The Changing Paradigm of Transportation Executives
Port and Maritime Environmental Compliance Planning Starts at the Top
Comprehensive Records Retention Plan a Must for Ports
Saint John Brings the Port to the Classroom
Barbados on Track for Record Cruise Growth
Santa Marta Focuses on the Environment, Community and Operational Efficiency
Northwest Ports Partner to Further Cut Diesel Emissions

Seaports Magazine - Spring 2014