Seaports Magazine - Spring 2015 - (Page 16)

»FEATURE LAYING A FOUNDATION FOR SUCCESS Corporate social responsibility projects throughout Latin America set the region on a course for success By Tom Hranac W hile port operations remain and will essentially always be an exercise in moving cargo, ports throughout Central and South America are effectively responding to rising expectations from a variety of stakeholders about the subsequent effects of their maritime activities. As semi-public entities obligated to meet larger civic responsibilities, Latin American ports become more than just economic motors of the community and providers of employment. Ports are increasingly conscious of this port-community relationship, and although they must be economically competitive to survive, they have to balance their bottom lines with the needs of their communities in order to operate. Nearly all ports use a proactive approach by undertaking various corporate social responsibility projects that seek to cultivate positive port-community relationships; however, in Latin America, the growth of these relationships takes place in a rapidly developing region where tensions between haves and have-nots are magnified. Latin American port executives are acutely aware of this reality, yet they find themselves in a unique position to become catalysts for future development. Sometimes enhancing the portcommunity relationship can be as simple as allowing the general public to enter into the port. The API Port of Progreso's Race on the Sea in Progreso, Mexico, takes advantage of the port's defining physical characteristic: its location on a 7.5 kilometer-long pier jutting out directly into the Gulf of Mexico. The 10-kilometer race along the course of the pier requires that participants bring food, as well as pay a registration fee, that will be donated to local charities and community organizations. Even as the wildly popular Race on the Sea continues to grow, contributing more than 2 tons of food and Runners at API Port Progreso's Race on the Sea in Mexico. 16 AAPA SEAPORTS MAGAZINE

Table of Contents for the Digital Edition of Seaports Magazine - Spring 2015

AAPA Headquarters
From the President’s Desk
Building a Strong Brand
Laying a Foundation for Success
How Tenants and the Freight Community Bring a Brand to Life
The Value of Awards for Ports
Ensuring Cost-Efficient Transportation to Global Markets
‘Welcome to Our Port’
Port of Port Arthur’s Camp Sea Port Sails into the Future
Advocating Seaports Issues Before Policymakers
Index of Advertisers

Seaports Magazine - Spring 2015