Seaports Magazine - Spring 2016 - (Page 43)

» GUEST VIEWPOINT The Importance of Infrastructure in the Cruise Industry By Bo Larsen, VP, Strategic Partnerships, CLIA Europe A s the cruise vacation experience has evolved to encompass more than just the actual cruise, proper infrastructure plays an important role in the cruise industry and is vital for the industry to continue to grow. In 2016, there are 27 new ships on order, and many of those ships have some of the largest passenger capacity the industry has seen. Therefore, having ports that are able to handle this demand remains an important aspect of this growth. Proper infrastructure is essential for the cruise lines, ports and destinations to create itineraries that work well with each other and cater to the growing demands of consumers. Each year, we see more and more itineraries being offered, and while cruise lines are continuing to adapt, it's important that the ports and destinations are also adapting. Cruise lines and ports and destinations need to be constantly communicating to provide the best experiences possible for travelers. This continues to be a focus of the industry. This past year, we saw first-hand what open communication looks like when Cruise Lines International Association (CLIA) held its Port and Destination Forum in Hamburg, Germany. This event gave both CLIA cruise line members and port and destination members the opportunity to network and create dialogues for future projects. The cruise industry needs to see more collaboration between cruise lines and ports and destinations. This collaboration provides a better understanding between the two parties as well as helps reduces costs for both the cruise lines and ports. Giora Israel, Senior Vice President, Global Port & Destination and Development Group, Carnival Corporation, offers some insight on the importance of collaboration: "Passengers play an important role in the planning of cruise itineraries. Cruise lines and ports and destinations should work together to cater to this demand," said Israel. "Passenger flow creates eco- experience. Road systems and access from airports are critical to a successful vacation experience and can be determining factors when cruise lines are choosing where to home-base new ships. As part of CLIA's Summit at Sea this past January, 80 CLIA executive partners and 18 cruise line executives came together onboard the MSC Preziosa and visited four different ports to look at different port infrastructures in Barcelona, "Passengers play an important role in the planning of cruise itineraries. Cruise lines and ports and destinations should work together to cater to this demand." -Giora Israel, Carnival Corporation nomic impact as well as drives other services, like pre and post stays and airline transportation." Israel also highlighted some of the needs that cruise lines are looking for, including the needs for ports to accept feedback from the cruise lines and their passengers, better communicate berthing options and come to a better agreement on long-term pricing mechanisms. He also explained that cruise lines can offer advice and make long-term financial guarantees to ports to facilitate better relationships. Israel also continued to stress the position that passengers play in the strategy that ports and cruise lines should take when planning new projects. From passengers' bag pick up procedures to parking options, ports are an important aspect of the cruise passenger Marseille, Genoa and Civitavecchia. Each port represents a top import port in the Western Mediterranean and gave attendees the chance to discuss important topics and needs. Opportunities, like these, continue to support the need for stronger relationships and ongoing communication. CLIA is focused on facilitating this for the cruise industry as well as educating partners on current trends and legislature. We continue to present events where executives from all levels of the industry can learn, interact and work together. These relevant platforms where companies within the port and destination community, as well as other companies, can engage will continue to move the industry forward. ● SPRING 2016 * WWW.AAPASEAPORTS.COM 43 http://WWW.AAPASEAPORTS.COM

Table of Contents for the Digital Edition of Seaports Magazine - Spring 2016

AAPA Headquarters
From the President’s Desk
Port to Market: Building Infrastructure to Meet Demand
Turning on the Funding Tap
Seaports Maintenance and Modernization
Do Ports Know What’s Coming?
Surface Transportation System Enables Economic Prosperity
Dredged Material Disposal: 5 Ways to Expedite Federal Approval
The Importance of Infrastructure in the Cruise Industry
Index of Advertisers

Seaports Magazine - Spring 2016