Seaports Magazine - Summer 2017 - 10

» FEATURE

STAKEHOLDERS:
A SEAPORT'S
SECRET RESOURCE

©iStockphoto.com/A-Digit

By Lori Musser

T

he easiest way to pull the rug
out from under a port's success is
to ignore stakeholders. Seaports
need informed, supportive allies
to set the stage for almost any project
or initiative.

Keeping Friends Close,
Enemies Closer
How each seaport defines stakeholder
groups, identifies movers and shakers,
carries out two-way communications and
incorporates input varies by port and by
project, but there are some commonalities.
Most ports define stakeholders to include
customers, labor and supply-chain partners,
government officials and regulators, economic development agencies and the port
community. Simply identifying the stakeholder groups can be a daunting process,
especially in a large community. And the fact
that each unique port initiative demands
a unique assortment of stakeholders adds
10

AAPA SEAPORTS MAGAZINE

complexity to the process. Then there is
the unenviable task of weeding out the
groups that lack direction or voice. Ports
have finite resources and can't spend all
their time on outreach, so most look to build
relationships with those stakeholders having
competent leaders.
The family of stakeholders necessarily includes supporters and agitators.
Fortunately, sharing information with and
soliciting input from these groups, taking
their concerns and insights to heart and
acting on them in a thoughtful manner has
helped many ports turn active agitators
into staunch supporters. At the very least,
incorporating stakeholder insights can help
move the port project or initiative forward,
albeit sometimes in an altered manner. In
a best-case scenario, stakeholder-suggested
adjustments can help improve a project's
success including its bottom line.
Once relationships with stakeholders
begin, sharing information at each stage

of a port initiative is critical. Ports typically
incorporate a broad range of communications tools into their stakeholder outreach
programs, from regular meetings to print
and online publications to social media, but,
for critically important stakeholders, ports
also tailor-make specific outreach tools.

Belledune's Aboriginal
Partners
The aboriginal voice in Canada has not
always been powerful or well-heeded. At
the Port of Belledune in New Brunswick,
President & CEO Denis Caron said that is
changing. His port recently signed an agreement with neighboring Mi'gmaq aboriginal
communities, designed to ensure long-term
relationships built on good faith, transparency and respect.
The agreement aims to contribute to the
revitalization of northern New Brunswick,
through greater opportunities for Mi'gmaq
participation in port-related business and


http://www.iStockphoto.com/A-Digit

Table of Contents for the Digital Edition of Seaports Magazine - Summer 2017

AAPA Headquarters
From the President’s Desk
Stakeholders: A Seaport’s Secret Resource
Why Ports Need Allies: Maintaining a Working Waterfront Takes a Network of Supporters
The Next Generation of Leaders — Succession Planning Provides Security, Guidance for Future
Port Security — An Exercise in Partnerships
Lessons From the Past: A Renewed Commentary on Port Security
Cyber Security: What Port Authorities Need to Know
Tomorrow’s Leaders Need More Than On-the-Job Training
Index of Advertisers
Seaports Magazine - Summer 2017 - Intro
Seaports Magazine - Summer 2017 - bellyband1
Seaports Magazine - Summer 2017 - bellyband2
Seaports Magazine - Summer 2017 - cover1
Seaports Magazine - Summer 2017 - cover2
Seaports Magazine - Summer 2017 - 3
Seaports Magazine - Summer 2017 - 4
Seaports Magazine - Summer 2017 - 5
Seaports Magazine - Summer 2017 - AAPA Headquarters
Seaports Magazine - Summer 2017 - 7
Seaports Magazine - Summer 2017 - From the President’s Desk
Seaports Magazine - Summer 2017 - 9
Seaports Magazine - Summer 2017 - Stakeholders: A Seaport’s Secret Resource
Seaports Magazine - Summer 2017 - 11
Seaports Magazine - Summer 2017 - 12
Seaports Magazine - Summer 2017 - 13
Seaports Magazine - Summer 2017 - Why Ports Need Allies: Maintaining a Working Waterfront Takes a Network of Supporters
Seaports Magazine - Summer 2017 - 15
Seaports Magazine - Summer 2017 - 16
Seaports Magazine - Summer 2017 - 17
Seaports Magazine - Summer 2017 - The Next Generation of Leaders — Succession Planning Provides Security, Guidance for Future
Seaports Magazine - Summer 2017 - 19
Seaports Magazine - Summer 2017 - 20
Seaports Magazine - Summer 2017 - 21
Seaports Magazine - Summer 2017 - Port Security — An Exercise in Partnerships
Seaports Magazine - Summer 2017 - 23
Seaports Magazine - Summer 2017 - 24
Seaports Magazine - Summer 2017 - 25
Seaports Magazine - Summer 2017 - Lessons From the Past: A Renewed Commentary on Port Security
Seaports Magazine - Summer 2017 - 27
Seaports Magazine - Summer 2017 - Cyber Security: What Port Authorities Need to Know
Seaports Magazine - Summer 2017 - 29
Seaports Magazine - Summer 2017 - 30
Seaports Magazine - Summer 2017 - 31
Seaports Magazine - Summer 2017 - Tomorrow’s Leaders Need More Than On-the-Job Training
Seaports Magazine - Summer 2017 - 33
Seaports Magazine - Summer 2017 - Index of Advertisers
Seaports Magazine - Summer 2017 - cover3
Seaports Magazine - Summer 2017 - cover4
Seaports Magazine - Summer 2017 - divider1
Seaports Magazine - Summer 2017 - divider2
Seaports Magazine - Summer 2017 - 41
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Seaports Magazine - Summer 2017 - outsert1
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