Seaports Magazine - Fall 2016 - 24

» FEATURE PORT COOPERATION: IN THE NAME OF PRODUCTIVITY By Lori Musser F iercely competitive at most times, seaports have been known to mine each other's cargo and passengers, tenants and terminal operators, and even employees. They do come together to learn and to share best practices in some functional areas, and to speak in unison to legislators and regulators. What they rarely do, however, is cooperate on matters that improve productivity, efficiency or performance. And why not? Lack of success in prior partnership efforts? Anti-trust laws, political will, conflicting constituency benefits? 24 AAPA SEAPORTS MAGAZINE Any number of considerations can thwart an inter-port cooperation effort, according to Steve Fisher, executive director of the American Great Lakes Ports Association. Definition of Success Fisher said the key to productive port collaborations may lie in the definitions - in what constitutes success to each player. Each port articulates success in its own unique way, rallying around the consistent themes of economic impacts (especially jobs), profits, return on investment, throughput and serving community needs. Because ports differ in operational models (landlord vs. operating), locations, lines of business and responsibilities, their level of success is difficult to compare, and no standalone metric across all lines of business can properly gauge performance. So, even when port partnerships pass muster from business development, customer service and political angles, they can be doomed simply because of a lack of robust benchmarking and feedback. This is a concern. At press time, the race in Washington to define port performance was in full swing, with a deadline imposed by the

Table of Contents for the Digital Edition of Seaports Magazine - Fall 2016

AAPA Headquarters
From the President’s Desk
Seaports Congestion and Cargo Movements
The Future of Automation
Port Cooperation: In the Name of Productivity
Strategy at Seaports Is Key to Handling Capacity Challenges
Thinking Outside the Box: Productivity at Non-Container Ports
Latin America’s Proactive Approach
Cruise Port Productivity — Upgrading Infrastructure for a Growing Industry
Modernizing America’s Ports for the Next Generation
Thank You, Helen Delich Bentley
Working Together for Seamless Experiences
Optimizing Systems for Profitability
New Orleans Marketplace
Index of Advertisers
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Seaports Magazine - Fall 2016 - cover1
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Seaports Magazine - Fall 2016 - 4
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Seaports Magazine - Fall 2016 - AAPA Headquarters
Seaports Magazine - Fall 2016 - 7
Seaports Magazine - Fall 2016 - From the President’s Desk
Seaports Magazine - Fall 2016 - 9
Seaports Magazine - Fall 2016 - Seaports Congestion and Cargo Movements
Seaports Magazine - Fall 2016 - 11
Seaports Magazine - Fall 2016 - 12
Seaports Magazine - Fall 2016 - 13
Seaports Magazine - Fall 2016 - 14
Seaports Magazine - Fall 2016 - 15
Seaports Magazine - Fall 2016 - The Future of Automation
Seaports Magazine - Fall 2016 - 17
Seaports Magazine - Fall 2016 - 18
Seaports Magazine - Fall 2016 - 19
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Seaports Magazine - Fall 2016 - 22
Seaports Magazine - Fall 2016 - 23
Seaports Magazine - Fall 2016 - Port Cooperation: In the Name of Productivity
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Seaports Magazine - Fall 2016 - 32
Seaports Magazine - Fall 2016 - 33
Seaports Magazine - Fall 2016 - Strategy at Seaports Is Key to Handling Capacity Challenges
Seaports Magazine - Fall 2016 - 35
Seaports Magazine - Fall 2016 - 36
Seaports Magazine - Fall 2016 - 37
Seaports Magazine - Fall 2016 - Thinking Outside the Box: Productivity at Non-Container Ports
Seaports Magazine - Fall 2016 - 39
Seaports Magazine - Fall 2016 - 40
Seaports Magazine - Fall 2016 - 41
Seaports Magazine - Fall 2016 - 42
Seaports Magazine - Fall 2016 - 43
Seaports Magazine - Fall 2016 - Latin America’s Proactive Approach
Seaports Magazine - Fall 2016 - 45
Seaports Magazine - Fall 2016 - 46
Seaports Magazine - Fall 2016 - 47
Seaports Magazine - Fall 2016 - 48
Seaports Magazine - Fall 2016 - 49
Seaports Magazine - Fall 2016 - Cruise Port Productivity — Upgrading Infrastructure for a Growing Industry
Seaports Magazine - Fall 2016 - 51
Seaports Magazine - Fall 2016 - 52
Seaports Magazine - Fall 2016 - 53
Seaports Magazine - Fall 2016 - 54
Seaports Magazine - Fall 2016 - 55
Seaports Magazine - Fall 2016 - Modernizing America’s Ports for the Next Generation
Seaports Magazine - Fall 2016 - 57
Seaports Magazine - Fall 2016 - Thank You, Helen Delich Bentley
Seaports Magazine - Fall 2016 - 59
Seaports Magazine - Fall 2016 - Working Together for Seamless Experiences
Seaports Magazine - Fall 2016 - 61
Seaports Magazine - Fall 2016 - Optimizing Systems for Profitability
Seaports Magazine - Fall 2016 - New Orleans Marketplace
Seaports Magazine - Fall 2016 - 64
Seaports Magazine - Fall 2016 - 65
Seaports Magazine - Fall 2016 - Index of Advertisers
Seaports Magazine - Fall 2016 - cover3
Seaports Magazine - Fall 2016 - cover4
Seaports Magazine - Fall 2016 - divider1
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