Seaports Magazine - Fall 2016 - 34

» FEATURE STRATEGY AT SEAPORTS IS KEY TO HANDLING CAPACITY CHALLENGES By Candace Gibson By Lori Musser n any given day, the hustle and bustle of a seaport is devoted to the purpose of bringing in vessels, loading and unloading cargo/passengers, provisioning the vehicle and getting those vessels back out to sea as quickly as possible. The premise sounds simple enough, but providing sufficient capacity in a challenging global competitive market is a complex issue. Seaports must develop strategies and evolve their infrastructure to accommodate growing volumes of cargo and passengers, as well as oversized or special types of cargo. They must build collaborative relationships with the municipality in which they operate to fulfill their obligations as an economic and community steward - not to mention finding common ground with surrounding businesses and environmental interest groups. And, of course, seaports have to maintain tenant contracts and seek new agreements to guarantee their financial success. What this all means is that seaports, regardless of size, are establishing themselves as solutions-focused, unique entities with offerings beyond receiving or exporting cargo. "If you've seen one port, you've seen one port," sums up Blair Garcia, vice presidentdirector Ports & Marine Division, Parsons Brinckerhoff. The images of a delicate snowflake and a seaport filled with large vessels and cargo couldn't be more disparate, but allow the comparison. Every seaport's ultimate customer is the beneficial cargo O 34 AAPA SEAPORTS MAGAZINE owner. While every seaport aims to work as quickly as possible, they all offer something uniquely different. Location. Storage availability. Customer service for high-end clients. Safety. Access for cruise or ferry passengers. Each seaport addresses capacity challenges differently. And their response is what guarantees success. In an industry where vessels are getting bigger, and economic ebbs and flows constantly alter the volume of cargo, ports are expected to adapt. Acquiring water and land is not an easy feat, so ports must find other ways to handle increased capacity, both in terms of the ships bringing in the cargo and the cargo itself. As for the challenge of getting the cargo out of the port? That depends on what entity is transporting it: rail, truck or perhaps even a smaller sea vessel. For cargo that can't be unloaded as quickly - bearing in mind that a large liner could take hours or even days to unload - the port must find an interim space for large, valuable, perishable or multitudinous cargo. One answer to capacity challenges is deepening or widening a seaport's navigation channels. Getting funding for these projects can be a decades-long endeavor. When seaports are approved for project funds, the secondary challenge is ensuring that those funds are used for their intended purpose. A more immediate (and make no mistake, there is nothing truly "immediate" about altering port infrastructure) solution is reforming the facilities, equipment and operations of the port itself. Garcia's work as a planning and engineering consultant involves him in both the preliminary and master planning of port facilities, he explains. Investors considering the purchase of port assets rely on Garcia and experts like him to explore the infrastructure, equipment and operations of a port and to determine how it could run more efficiently and effectively. In part, that requires reassessing how the current space is being utilized. It also means considering what new facilities and added cargo-handling equipment could improve those utilization rates. A port makes plans based on the clients it is serving and what markets it is casting its eye toward for the future. Financially

Table of Contents for the Digital Edition of Seaports Magazine - Fall 2016

AAPA Headquarters
From the President’s Desk
Seaports Congestion and Cargo Movements
The Future of Automation
Port Cooperation: In the Name of Productivity
Strategy at Seaports Is Key to Handling Capacity Challenges
Thinking Outside the Box: Productivity at Non-Container Ports
Latin America’s Proactive Approach
Cruise Port Productivity — Upgrading Infrastructure for a Growing Industry
Modernizing America’s Ports for the Next Generation
Thank You, Helen Delich Bentley
Working Together for Seamless Experiences
Optimizing Systems for Profitability
New Orleans Marketplace
Index of Advertisers
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Seaports Magazine - Fall 2016 - cover1
Seaports Magazine - Fall 2016 - cover2
Seaports Magazine - Fall 2016 - 3
Seaports Magazine - Fall 2016 - 4
Seaports Magazine - Fall 2016 - 5
Seaports Magazine - Fall 2016 - AAPA Headquarters
Seaports Magazine - Fall 2016 - 7
Seaports Magazine - Fall 2016 - From the President’s Desk
Seaports Magazine - Fall 2016 - 9
Seaports Magazine - Fall 2016 - Seaports Congestion and Cargo Movements
Seaports Magazine - Fall 2016 - 11
Seaports Magazine - Fall 2016 - 12
Seaports Magazine - Fall 2016 - 13
Seaports Magazine - Fall 2016 - 14
Seaports Magazine - Fall 2016 - 15
Seaports Magazine - Fall 2016 - The Future of Automation
Seaports Magazine - Fall 2016 - 17
Seaports Magazine - Fall 2016 - 18
Seaports Magazine - Fall 2016 - 19
Seaports Magazine - Fall 2016 - 20
Seaports Magazine - Fall 2016 - 21
Seaports Magazine - Fall 2016 - 22
Seaports Magazine - Fall 2016 - 23
Seaports Magazine - Fall 2016 - Port Cooperation: In the Name of Productivity
Seaports Magazine - Fall 2016 - 25
Seaports Magazine - Fall 2016 - 26
Seaports Magazine - Fall 2016 - 27
Seaports Magazine - Fall 2016 - 28
Seaports Magazine - Fall 2016 - 29
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Seaports Magazine - Fall 2016 - 31
Seaports Magazine - Fall 2016 - 32
Seaports Magazine - Fall 2016 - 33
Seaports Magazine - Fall 2016 - Strategy at Seaports Is Key to Handling Capacity Challenges
Seaports Magazine - Fall 2016 - 35
Seaports Magazine - Fall 2016 - 36
Seaports Magazine - Fall 2016 - 37
Seaports Magazine - Fall 2016 - Thinking Outside the Box: Productivity at Non-Container Ports
Seaports Magazine - Fall 2016 - 39
Seaports Magazine - Fall 2016 - 40
Seaports Magazine - Fall 2016 - 41
Seaports Magazine - Fall 2016 - 42
Seaports Magazine - Fall 2016 - 43
Seaports Magazine - Fall 2016 - Latin America’s Proactive Approach
Seaports Magazine - Fall 2016 - 45
Seaports Magazine - Fall 2016 - 46
Seaports Magazine - Fall 2016 - 47
Seaports Magazine - Fall 2016 - 48
Seaports Magazine - Fall 2016 - 49
Seaports Magazine - Fall 2016 - Cruise Port Productivity — Upgrading Infrastructure for a Growing Industry
Seaports Magazine - Fall 2016 - 51
Seaports Magazine - Fall 2016 - 52
Seaports Magazine - Fall 2016 - 53
Seaports Magazine - Fall 2016 - 54
Seaports Magazine - Fall 2016 - 55
Seaports Magazine - Fall 2016 - Modernizing America’s Ports for the Next Generation
Seaports Magazine - Fall 2016 - 57
Seaports Magazine - Fall 2016 - Thank You, Helen Delich Bentley
Seaports Magazine - Fall 2016 - 59
Seaports Magazine - Fall 2016 - Working Together for Seamless Experiences
Seaports Magazine - Fall 2016 - 61
Seaports Magazine - Fall 2016 - Optimizing Systems for Profitability
Seaports Magazine - Fall 2016 - New Orleans Marketplace
Seaports Magazine - Fall 2016 - 64
Seaports Magazine - Fall 2016 - 65
Seaports Magazine - Fall 2016 - Index of Advertisers
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Seaports Magazine - Fall 2016 - cover4
Seaports Magazine - Fall 2016 - divider1
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