Seaports Magazine - Fall 2017 - 26

» FEATURE

THE POWER OF ONE,

COLLABORATION
BY MANY
A
By Tom Hranac

s a port that completely relies
on tourism, Administración
Portuaria Integral de Puerto
Vallarta´s business model
seems to run contrary to the old saying
"Don't put all your eggs in one basket."
However, the port has found success in a
niche that consists entirely of cruises and
the accompanying excursion tours for cruise
passengers and other visitors.
API Puerto Vallarta possesses many natural advantages to be a thriving cruise port.
Located on the Bay of Banderas on Mexico's
Pacific coast, Puerto Vallarta enjoys a tropical climate, abundant marine life, numerous beaches and surrounding mountains
that provide a beautiful backdrop for a
town built with cobblestone streets and
traditional Mexican architecture. The city´s
inhabitants are also known for being warm
and open, with a wealth of experience in the
hospitality industry as Puerto Vallarta has
been a tourist destination since the 1960s.

26

AAPA SEAPORTS MAGAZINE

However, Miguel Ángel García Beltrán
González, director general of API Puerto
Vallarta, measures this wealth of assets at
the port's disposal in terms of the opportunities they offer for passengers. For any cruise
port to have success and growth, he maintains that "apart from being safe, it must
be touristically versatile with high-quality,
organized activities available for all ages and
interests so that cruise passengers make the
most of their short time at port and want
to come back." The diversity of activities
offered to passengers before and after they
get off the boat at Puerto Vallarta reflect
García Beltrán González´s philosophy, which
can include anything from extreme sports,
jungle hikes and whale watching excursions
to food tours, shopping and cultural offerings such as charrería (Mexican rodeo),
mariachi and tequila factory tours.
While a wide variety of activities for port
visitors contributes to API Puerto Vallarta´s
success, García Beltrán González was quick

to point out that it forms part of a larger
business strategy that encompasses environmental priorities and a coordinated regional
marketing plan as well as infrastructure
investments to ensure that cruise lines view
the port as a profitable destination.
API Puerto Vallarta has emphasized their
use of eco-friendly and sustainable business
practice recognition programs, because in
an age of increased consciousness about
environmental degradation, they serve,
in words of García Beltrán González, as a
"guarantee to both visitors and cruise lines
that the port is committed to protecting the
environment." For this reason, the port has
continually been certified at either state,
national and/or international levels for the
past 17 years, most recently receiving its
international EcoPorts certification from
the AAPA, ESPO and Lloyd's Register
accredited ECOSLC in June 2017.
García Beltrán González could not stress
enough the importance of collaboration with



Table of Contents for the Digital Edition of Seaports Magazine - Fall 2017

AAPA Headquarters
From the President's Desk
Seizing LNG Supply Chain Opportunities
Find Your Niche
The Power of One, Collaboration by Many
Bringing the Outside In
Accelearating the Future
Power Shift: In the Energy Sector, Change Is the Only Constant
Strengthening U.S. Ports to Support Increasing Freight and Transportation
Port Partnerships for Strategic Positioning and Success
Index of Advertisers
Seaports Magazine - Fall 2017 - Intro
Seaports Magazine - Fall 2017 - bellyband1
Seaports Magazine - Fall 2017 - bellyband2
Seaports Magazine - Fall 2017 - cover1
Seaports Magazine - Fall 2017 - cover2
Seaports Magazine - Fall 2017 - 3
Seaports Magazine - Fall 2017 - 4
Seaports Magazine - Fall 2017 - 5
Seaports Magazine - Fall 2017 - AAPA Headquarters
Seaports Magazine - Fall 2017 - 7
Seaports Magazine - Fall 2017 - From the President's Desk
Seaports Magazine - Fall 2017 - 9
Seaports Magazine - Fall 2017 - Seizing LNG Supply Chain Opportunities
Seaports Magazine - Fall 2017 - 11
Seaports Magazine - Fall 2017 - 12
Seaports Magazine - Fall 2017 - 13
Seaports Magazine - Fall 2017 - 14
Seaports Magazine - Fall 2017 - 15
Seaports Magazine - Fall 2017 - 16
Seaports Magazine - Fall 2017 - 17
Seaports Magazine - Fall 2017 - 18
Seaports Magazine - Fall 2017 - Find Your Niche
Seaports Magazine - Fall 2017 - 20
Seaports Magazine - Fall 2017 - 21
Seaports Magazine - Fall 2017 - 22
Seaports Magazine - Fall 2017 - 23
Seaports Magazine - Fall 2017 - 24
Seaports Magazine - Fall 2017 - 25
Seaports Magazine - Fall 2017 - The Power of One, Collaboration by Many
Seaports Magazine - Fall 2017 - 27
Seaports Magazine - Fall 2017 - 28
Seaports Magazine - Fall 2017 - Bringing the Outside In
Seaports Magazine - Fall 2017 - 30
Seaports Magazine - Fall 2017 - 31
Seaports Magazine - Fall 2017 - 32
Seaports Magazine - Fall 2017 - 33
Seaports Magazine - Fall 2017 - 34
Seaports Magazine - Fall 2017 - 35
Seaports Magazine - Fall 2017 - 36
Seaports Magazine - Fall 2017 - Accelearating the Future
Seaports Magazine - Fall 2017 - 38
Seaports Magazine - Fall 2017 - 39
Seaports Magazine - Fall 2017 - 40
Seaports Magazine - Fall 2017 - 41
Seaports Magazine - Fall 2017 - 42
Seaports Magazine - Fall 2017 - 43
Seaports Magazine - Fall 2017 - 44
Seaports Magazine - Fall 2017 - Power Shift: In the Energy Sector, Change Is the Only Constant
Seaports Magazine - Fall 2017 - 46
Seaports Magazine - Fall 2017 - 47
Seaports Magazine - Fall 2017 - 48
Seaports Magazine - Fall 2017 - 49
Seaports Magazine - Fall 2017 - Strengthening U.S. Ports to Support Increasing Freight and Transportation
Seaports Magazine - Fall 2017 - 51
Seaports Magazine - Fall 2017 - Port Partnerships for Strategic Positioning and Success
Seaports Magazine - Fall 2017 - 53
Seaports Magazine - Fall 2017 - 54
Seaports Magazine - Fall 2017 - 55
Seaports Magazine - Fall 2017 - 56
Seaports Magazine - Fall 2017 - 57
Seaports Magazine - Fall 2017 - Index of Advertisers
Seaports Magazine - Fall 2017 - cover3
Seaports Magazine - Fall 2017 - cover4
Seaports Magazine - Fall 2017 - divider1
Seaports Magazine - Fall 2017 - divider2
Seaports Magazine - Fall 2017 - 66
Seaports Magazine - Fall 2017 - 67
Seaports Magazine - Fall 2017 - 68
Seaports Magazine - Fall 2017 - 69
Seaports Magazine - Fall 2017 - 70
Seaports Magazine - Fall 2017 - 71
Seaports Magazine - Fall 2017 - 72
Seaports Magazine - Fall 2017 - 73
Seaports Magazine - Fall 2017 - 74
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