Seaports Magazine - Fall 2017 - 27

other cruise ports, calling it "an absolute key
to success." API Puerto Vallarta is located
on the 'Mexican Riviera' route, which serves
cruise ships departing California ports to call
at Cabo San Lucas, Mazatlán and Puerto
Vallarta. García Beltrán González considers that the success of the Mexican Riviera
is a result of representatives from each
port meeting every three or four months
to coordinate and develop ways to improve
the route while taking advantage of shared
resources to produce marketing materials. In
fact, API Puerto Vallarta's marketing campaign to brand itself as the "El Puerto Más
Mexicano" (The Most Mexican Port) was
developed jointly with the other Mexican
Riviera ports. Furthermore, they always
meet with cruise line executives together
to promote themselves and showcase how
each port complements the others.
"All cruise ports must recognize that they
are part of a route, and must offer something different than the other ports of call
on that route," he stated.
Even though API Puerto Vallarta has
employed these strategies to successfully
attract a healthy cruise business, such success has created other challenges, especially

860296_Port.indd 1

All cruise ports must recognize that they are part of
a route, and must offer something different than the
other ports of call on that route."

-García Beltrán González, API Puerto Vallarta

in the surrounding infrastructure. In 2016,
the port saw 142 cruise calls and more than
330,000 cruise passengers arrive, and it has
the capability of handling three cruise ships
simultaneously. But, cruisers aren't the only
tourists to use the port; a total of 600,000
tourists visit the port annually to take daily
excursions and tours. So, when three cruise
ships - and almost 10,000 passengers and
crew - disembark at the same time alongside other tourists, the city's infrastructure
has been overwhelmed.
But API Puerto Vallarta is currently
undertaking a modernization project to
prepare for even larger cruise ships to come
and to make port operations more efficient
for all visitors.
The project, with a total investment of
320 million pesos ($17.9 million dollars),
includes an aquarium on port property open
to the public, two parking structures and a
15,000 m2 (49,200 ft2) passenger terminal

that will serve as cruise terminal, shopping
center and terminal for the many excursion
tours available. Construction on the terminal
and parking structures began in February
2017 and is expected to be completed by
August 2018, while groundbreaking on the
aquarium began at the end of July 2017 with
completion estimated for the start of 2019.
While API Puerto Vallarta's approach to
focus solely on tourism might seem risky,
its status as one of the leading ports in the
cruise industry is unquestioned. The port
received a 2016 Cruise Critics Cruise Award
for best Latin American port for cruise services as well as Carnival Cruises' #1 port in
the world for cruise passenger satisfaction
based on customer evaluations. These recognitions show that a well-defined business
strategy based on infrastructure investment,
collaborative marketing, and environmental
commitment can allow a niche port like API
Puerto Vallarta to thrive.  ●

FALL 2017 * WWW.AAPASEAPORTS.COM
27
3/8/17 5:38 PM


http://www.portofnh.org http://www.portofnh.org http://WWW.AAPASEAPORTS.COM

Table of Contents for the Digital Edition of Seaports Magazine - Fall 2017

AAPA Headquarters
From the President's Desk
Seizing LNG Supply Chain Opportunities
Find Your Niche
The Power of One, Collaboration by Many
Bringing the Outside In
Accelearating the Future
Power Shift: In the Energy Sector, Change Is the Only Constant
Strengthening U.S. Ports to Support Increasing Freight and Transportation
Port Partnerships for Strategic Positioning and Success
Index of Advertisers
Seaports Magazine - Fall 2017 - Intro
Seaports Magazine - Fall 2017 - bellyband1
Seaports Magazine - Fall 2017 - bellyband2
Seaports Magazine - Fall 2017 - cover1
Seaports Magazine - Fall 2017 - cover2
Seaports Magazine - Fall 2017 - 3
Seaports Magazine - Fall 2017 - 4
Seaports Magazine - Fall 2017 - 5
Seaports Magazine - Fall 2017 - AAPA Headquarters
Seaports Magazine - Fall 2017 - 7
Seaports Magazine - Fall 2017 - From the President's Desk
Seaports Magazine - Fall 2017 - 9
Seaports Magazine - Fall 2017 - Seizing LNG Supply Chain Opportunities
Seaports Magazine - Fall 2017 - 11
Seaports Magazine - Fall 2017 - 12
Seaports Magazine - Fall 2017 - 13
Seaports Magazine - Fall 2017 - 14
Seaports Magazine - Fall 2017 - 15
Seaports Magazine - Fall 2017 - 16
Seaports Magazine - Fall 2017 - 17
Seaports Magazine - Fall 2017 - 18
Seaports Magazine - Fall 2017 - Find Your Niche
Seaports Magazine - Fall 2017 - 20
Seaports Magazine - Fall 2017 - 21
Seaports Magazine - Fall 2017 - 22
Seaports Magazine - Fall 2017 - 23
Seaports Magazine - Fall 2017 - 24
Seaports Magazine - Fall 2017 - 25
Seaports Magazine - Fall 2017 - The Power of One, Collaboration by Many
Seaports Magazine - Fall 2017 - 27
Seaports Magazine - Fall 2017 - 28
Seaports Magazine - Fall 2017 - Bringing the Outside In
Seaports Magazine - Fall 2017 - 30
Seaports Magazine - Fall 2017 - 31
Seaports Magazine - Fall 2017 - 32
Seaports Magazine - Fall 2017 - 33
Seaports Magazine - Fall 2017 - 34
Seaports Magazine - Fall 2017 - 35
Seaports Magazine - Fall 2017 - 36
Seaports Magazine - Fall 2017 - Accelearating the Future
Seaports Magazine - Fall 2017 - 38
Seaports Magazine - Fall 2017 - 39
Seaports Magazine - Fall 2017 - 40
Seaports Magazine - Fall 2017 - 41
Seaports Magazine - Fall 2017 - 42
Seaports Magazine - Fall 2017 - 43
Seaports Magazine - Fall 2017 - 44
Seaports Magazine - Fall 2017 - Power Shift: In the Energy Sector, Change Is the Only Constant
Seaports Magazine - Fall 2017 - 46
Seaports Magazine - Fall 2017 - 47
Seaports Magazine - Fall 2017 - 48
Seaports Magazine - Fall 2017 - 49
Seaports Magazine - Fall 2017 - Strengthening U.S. Ports to Support Increasing Freight and Transportation
Seaports Magazine - Fall 2017 - 51
Seaports Magazine - Fall 2017 - Port Partnerships for Strategic Positioning and Success
Seaports Magazine - Fall 2017 - 53
Seaports Magazine - Fall 2017 - 54
Seaports Magazine - Fall 2017 - 55
Seaports Magazine - Fall 2017 - 56
Seaports Magazine - Fall 2017 - 57
Seaports Magazine - Fall 2017 - Index of Advertisers
Seaports Magazine - Fall 2017 - cover3
Seaports Magazine - Fall 2017 - cover4
Seaports Magazine - Fall 2017 - divider1
Seaports Magazine - Fall 2017 - divider2
Seaports Magazine - Fall 2017 - 66
Seaports Magazine - Fall 2017 - 67
Seaports Magazine - Fall 2017 - 68
Seaports Magazine - Fall 2017 - 69
Seaports Magazine - Fall 2017 - 70
Seaports Magazine - Fall 2017 - 71
Seaports Magazine - Fall 2017 - 72
Seaports Magazine - Fall 2017 - 73
Seaports Magazine - Fall 2017 - 74
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