ASID Icon - Summer 2013 - (Page 6)

CEO’S LETTER/ Leading Collaboration IN MY LAST CEO’s Letter, I referenced meeting with other organizations in the building industry and the desire to build collaborations with these organizations: “Over this last year, I have been warmly welcomed by my peers in the building industry. I was immediately welcomed into my role by Cheryl Durst (EVP/CEO of International Interior Design Association) and Susan Wiggins (EVP/CEO of Interior Designers of Canada), along with the leaders of IDCEC, IDEC, CIDA and NCIDQ. I found a dedicated group of cohorts all working to advance design and looking for opportunities to further build collaborations. I have also found a welcoming audience at the American Institute of Architects (AIA), American Society of Landscape Architects (ASLA), U.S. Green Building Council (USGBC), Business and Institutional Furniture Manufacturers Association (BIFMA), Building Owners and Management Association (BOMA), International Facility Management Association (IFMA) and so many other organizations. We are all looking for ways to build a path forward and navigate a future for the building industry. This includes opportunities to engage in international conversations with organizations like the International Federation of Interior Architects/Designers (IFI).” Think of it this way: Organizations traditionally focus vertically. Strategies, programs and decisions are made based upon the information garnered from (and about) the members the organization exists to serve. While this can be an efficient and practical approach, it often limits the impact and the quality of the actions. We live and work in a dynamic world that requires a systems way of thinking and acting. Unlike organizations themselves, collaborations focus horizontally. Leadership is broadly distributed and spans across silos and divisions. By building strong collaborations, the information acquired is more holistic. We are better informed and can therefore make better decisions. When ideas are cross-fertilized and collective knowledge is developed, rich opportunities for innovation can occur. But most importantly, we can create powerful joint visions and robust strategies for change. My vision for the future of ASID and our ability to increase our value to you, our members, has been influenced by leaders and members of various communities within and outside of the built industry. As I continue to meet with these leaders, a new sense of possibility is being imagined and created, resulting in new and better ways of serving our community. We are building a stronger ASID, a stronger industry and a stronger collective understanding and value of the power of design. i You may be asking yourself, Why is he spending so much time building collaborations? Doesn’t ASID have enough work to keep anyone beyond busy? My answer to that last question is a definitive, YES! However, I have found that collaboration is a powerful tool in effecting change. And, as we all know, our industry is going through a significant amount of change. 6 icon summer/13 the magazine of the american society of interior designers http://www.asid.org

Table of Contents for the Digital Edition of ASID Icon - Summer 2013

President’s Letter
CEO’s Letter
Of Note
2013 ASID Awards
2013 Class of ASID Fellows
ASID Elevate Awards
ASID Honors
Inside ASID
Grassroots
Resource Guide
Showroom & Advertisers
Interior Impact

ASID Icon - Summer 2013

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