ASID Icon - Summer 2013 - (Page 6)
IN MY LAST CEO’s Letter, I referenced meeting
with other organizations in the building industry
and the desire to build collaborations with these
“Over this last year, I have been warmly welcomed
by my peers in the building industry. I was immediately welcomed into my role by Cheryl Durst (EVP/CEO of International
Interior Design Association) and Susan Wiggins (EVP/CEO
of Interior Designers of Canada), along with the leaders of
IDCEC, IDEC, CIDA and NCIDQ. I found a dedicated group of
cohorts all working to advance design and looking for opportunities to further build collaborations. I have also found a
welcoming audience at the American Institute of Architects
(AIA), American Society of Landscape Architects (ASLA), U.S.
Green Building Council (USGBC), Business and Institutional
Furniture Manufacturers Association (BIFMA), Building Owners
and Management Association (BOMA), International Facility
Management Association (IFMA) and so many other organizations. We are all looking for ways to build a path forward
and navigate a future for the building industry. This includes
opportunities to engage in international conversations with
organizations like the International Federation of Interior
Think of it this way: Organizations traditionally focus vertically.
Strategies, programs and decisions are made based upon the information garnered from (and about) the members the organization exists
to serve. While this can be an efficient and practical approach, it often
limits the impact and the quality of the actions. We live and work in
a dynamic world that requires a systems way of thinking and acting.
Unlike organizations themselves, collaborations focus horizontally. Leadership is broadly distributed and spans across silos
and divisions. By building strong collaborations, the information
acquired is more holistic. We are better informed and can therefore
make better decisions. When ideas are cross-fertilized and collective knowledge is developed, rich opportunities for innovation can
occur. But most importantly, we can create powerful joint visions
and robust strategies for change. My vision for the future of ASID
and our ability to increase our value to you, our members, has been
inﬂuenced by leaders and members of various communities within
and outside of the built industry.
As I continue to meet with these leaders, a new sense of possibility is
being imagined and created, resulting in new and better ways of serving
our community. We are building a stronger ASID, a stronger industry and
a stronger collective understanding and value of the power of design. i
You may be asking yourself, Why is he spending so much time building collaborations? Doesn’t ASID have enough work to keep anyone
beyond busy? My answer to that last question is a deﬁnitive, YES!
However, I have found that collaboration is a powerful tool in effecting
change. And, as we all know, our industry is going through a signiﬁcant amount of change.
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Summer 2013
2013 ASID Awards
2013 Class of ASID Fellows
ASID Elevate Awards
Showroom & Advertisers
ASID Icon - Summer 2013
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