ASID Icon - Fall 2013 - (Page 6)
Design’s Impact on the Human Experience
In everything we do, ASID recognizes the essential fact that design, at its very core,
is about helping people. From healthcare facilities whose design promotes healing
and recovery, to schools and universities that are designed to aid in the learning process, to homes that help promote healthy living and well-being, interior design has
the power to affect our lives each and every day.
THESE FAMILIAR EXAMPLES,
while powerful and recognizable,
are simply one aspect of the way
that interior design affects people
on an individual level. As an organization — and a profession — we
continue to look beyond each discrete environment and consider the potential impact of design
on the broadest scale. How can we, as a community, leverage our power to solve some of the biggest
challenges of our time? As an example, design is
critical to climate change; buildings make up about
one-third of carbon emissions in the world. It will
be our work that helps make zero carbon emission
buildings the norm versus the exception.
Design has the power to solve some of society’s
most entrenched social problems and ASID is an
active participant in the ongoing conversations
around these issues. For instance, this year’s ASID
Student Design Competition, Shelter, asks participants to use the skills they’ve acquired to design
transitional shelters for those affected by natural
disasters. (For more information on the competition, visit www.asid.org/shelter.) We all know that
design is not just about creating pretty spaces (and
never has been!), and through programs such as
this, we are encouraging the next generation of
practitioners to step up and realize the true potential of design.
Over the past year, ASID has strengthened our
commitment to organizations like the The 1%,
which encourages members of the A&D community to donate one percent of their time annually
to pro bono projects. The beauty of The 1% is that
your pro bono commitment can be as small as 20
hours a year (one percent of the estimated annual
work hours for a solo practitioner). So please, consider signing up your ﬁrm with the program today,
partnership.htm. Once you sign up, you can search
for a local charity in need of design services (over
700 are currently listed, in locations throughout
the U.S.), or you can submit a pro bono project with
Randy with Michael Murphy (L) and Alan Ricks (R), co-founders of MASS Design Group, this year’s ASID Design for Humanity honoree.
which you are currently involved. Once you join,
you can post your projects directly to The 1% website, providing additional exposure to your ﬁrm and
to the nonproﬁt agency you partnered with.
This issue of ASID ICON features two stellar
examples of design in service to people, by members
who are already involved in The 1%: on page 26, we
proﬁle the headquarters of the non-proﬁt group Life
Rolls On, for which Sarah Barnard, Allied ASID, LEED
AP, donated more than 200 hours of her ﬁrm’s time;
and on page 48, we feature a school in Jacmel, Haiti, an
extensive pro bono effort by Gensler Los Angeles, following the nation’s disastrous 2010 earthquake.
ASID is at the core of the work to demonstrate
design’s ability to impact the human experience.
We are participating in thought leadership events
such as the Pro Bono Leadership Summit and the
Design Access Summit. Through these and other
efforts, we are working to create a shared vision
for how to leverage design as a tool for social gain.
And, through our Design for Humanity Award, we
continue to shine a spotlight on ﬁrms and organizations that are committing their lives to improving
health and empowering communities, such as this
year’s honoree, MASS Design Group.
All of us have an opportunity to demonstrate
the true power of design to improve lives, locally
and globally. Join me in our work to heal people,
communities and our world. i
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Fall 2013
The Kids Are Alright
Meeting of the Minds
The Future Is Now
Design for Life
Celebration – The 2013 ASID Design Awards
ASID Icon - Fall 2013
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