ASID Icon - Winter 2013 - (Page 46)
WELCOME TO THE NEW STUDENT SECTION OF ASID ICON
This issue of ASID ICON initiates a new student-speciﬁc focus with articles on a student-eye review
of NeoCon 2013. You'll see additional changes in upcoming issues as we work to deliver valuable,
fresh and unique content in a compelling journal. We look forward to your feedback on this and
future editions of ASID ICON.
NEW GRAD GETS HER FIRST TASTE OF NEOCON/
THIS PAST JUNE my friend, Meghan O'Malley, and I were
awarded scholarships to attend NeoCon in Chicago. It was an
amazing opportunity made possible by the successful efforts of the
fundraising committee and the entire ASID Student Chapter Board
at the Corcoran College of Art + Design in Washington, D.C. The
scholarship covered the cost of the airfare and hotel stay.
NeoCon is so many things! It is like the ocean, a never-ending
sea of information and eye-candy! For me and for Meghan, NeoCon
primarily represents four things:
NeoCon is overwhelming (in a good way!). Meghan and I
were exhausted by the days' end - our eyes and minds as tired as
our feet. Not only is NeoCon a huge exhibition, it also is a feast for
the creative appetite. Each exhibitor set up displays and presentations that were expertly executed. Meghan and I marveled at the
perfect composition and styling of each showcase.
NeoCon is about the new. Each exhibitor worked hard to impress
the visitors with new products, new colors, new combinations, new
concepts, new perspectives and new methods. Meghan and I noticed
that one of the main themes of "newness" was ﬂexibility. Many furniture companies presented lines of modular pieces and mix-and-match
components. Another "new" theme was casualness. Work, home and
public spaces were less compartmentalized and more open. Single
spaces and single pieces of furniture supported multiple functions such
as "work + meet + play." We kept hearing buzzwords connected to the
new trends: adaptable, mobile and collaborative.
NeoCon is about visual trends. Among the thousands of products presented, Meghan and I noticed similarities, especially within
the commercial furniture sector. Felt was BIG! So was gray. Gray felt
was the bomb! Juxtaposing this trend were pops of color, especially
reds, pinks and oranges. Other aesthetic trends included vintage,
natural, artsy and hand-made.
NeoCon is a place to express values. Both Interface and
3Form (among many others) presented their products through
the lens of their sense of responsibility to carefully manage human
and natural resources. 3Form's Ensign Division produces the "Full
Circle" project where artisans in Senegal produce textiles for 3Form
products and, in return, 3Form helps their community by modernizing it with solar power, irrigation and education about sustainable
farming methods. Interface developed a program that buys discarded ﬁshing nets, providing extra income and cleaner beaches to
some of the poorest ﬁshing communities in the world.
Molly and Meghan pause for a photo in front of
the Knoll showroom at NeoCon 2013 in Chicago.
Attending NeoCon is a rite of passage for many designers.
For me it was a milestone that helped me make the transition from
interior design student to design professional. I was overwhelmed
with inspiration and an abundance of information about the trends
and innovations in interior design. i
Molly A. Kunselman recently graduated from the Corcoran College of Art +
Design with a Masters in Interior Design.
Emerging professional and student designers are invaluable assets
to the design worlds of today and the future. So, ASID continues to
both provide resources tailored for them and integrate them into the
larger design community. GO PRO/NYC, which took place in October,
is an ASID program initiated three years ago speciﬁcally for the ﬁeld's
recent graduates and emerging professionals. By contrast, the Society is consolidating its publications, including its student magazine
ASID ACCESS, within ASID ICON. The goal is to produce one ﬂagship
magazine to serve designers at all stages of their careers.
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Winter 2013
A Commitment to True Collaboration
Design’s Growing Body of Evidence
Design for Life
ASID Icon - Winter 2013