ASID Icon - Winter 2013 - (Page 6)
EDITOR Leslee Masters
Brian Donohoe, Marjorie Pedrick, Nick
Manis, Nicole Hudson
ADVERTISING ART Effie Monson
Erik Henson at (352) 333-3443
Rachelle Schoessler Lynn, FASID,
CID, LEED AP BD+C
EXECUTIVE VICE PRESIDENT & CEO
Randy W. Fiser
PUBLISHER Jack Eller
PROJECT MANAGER Ray Goodwin
PUBLICATION DIRECTOR Erik Henson
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PUBLISHED NOVEMBER 2013/AID-Q0413/8599
Volume 15, Number 4, ASID ICON (ISSN 15270580) is published four times a year in March,
June, September and November for the American
Society of Interior Designers by Naylor, LLC, 5950
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Follow Rachelle on Twitter @RachelleSchoess
Rachelle Schoessler Lynn
FASID, CID, LEED AP BD+C,
incoming ASID National President
SUBMISSIONS & CORRESPONDENCE
their maintenance and disposal. But as we enter a new
framework we also must must face the reality that population growth and the rise of the middle class impact our
climate, and that urbanization is taxing infrastructure
in ways we have never seen before. Some may argue the
precise implications of all these changes, but one thing is
certain: Our planet is constantly changing.
We need to ensure resilience by designing our buildings
to be more open to change. Take, for example, the natural
ecology of the forest or the seashore. Both evolve constantly and, for the most part, thrive through modiﬁcation.
Our built environment also must take a systems-oriented
approach and be better prepared to adapt. Everything will
change, the question is: Will we be ready for it?
Relevance - We must seize each opportunity to highlight the relevance of sustainability in our everyday lives.
In short, we need to make a better business case for sustainable design. To achieve this, we must change the
conversation fundamentally. Rather than talking about
the survival of the environment in the abstract, we need to
emphasize how design decisions impact every aspect of the
human experience - including whether we thrive and ultimately survive. To legitimately reframe the conversation,
however, we must have the facts to capture the full value
of design investments, both in the ﬁnancial costs and also
in terms of the impact on the whole system. That's why
ASID has increased its focus on evidence-based design and
research, which provides data we all need to make smart
decisions - from site selection and water management, to
efficient systems, day lighting and durable ﬁnishes.
Clearly, the sustainability movement requires leadership from our industry at all levels: public, private and
personal. We must take responsibility for all our actions,
thinking beyond ﬁrst costs to consider the resilience of our
systems and making the effort necessary to increase the relevance of sustainability considerations. It's a big job, and
we all can do our part. Consider taking a leadership role at
your ﬁrm or in your community. i
the American Society of Interior Designers
doesn't have an official sustainability program. Because sustainable design is at the
core of my practice, and has been for years,
this question struck a chord. It occurred
to me that, although I don't espouse an
explicit sustainability doctrine, the principles of sustainable design are ingrained in every design decision I make.
And the more I thought about it, I realized the same is true
for ASID: Sustainability is a fundamental component of all
our programs. From our education and policy initiatives, to
research and partnerships, ASID is committed to helping
our members not only to do less harm to the environment,
but also to do good through our work. We consider questions
about environmental impact and sustainability with every
decision we make as an organization.
Recently I attended the Design Futures Council
Sustainability Summit in my hometown of Minneapolis.
The annual three-day summit gathered thought leaders
from countless disciplines to consider what's next for sustainability as it relates to the built environment. Beyond
realizing the need for a stronger voice from interior designers, I walked away from the conference with a greater
sense of how sustainability will be framed in the future,
with an emphasis on responsibility, resiliency and relevance. My colleague Chris Luebkeman from Arup helped
to distill these three pillars. I hope I do Chris' words justice
as I share with you what they mean for me as an interior
designer, and for ASID going forward.
Responsibility - As interior designers, we need to recognize that we are an integral part of the solutions made
possible through the design process. As such, we have a
responsibility to better engage with all members of a building team, from landscape designers and civil engineers, to
architects and general contractors. We need to ask many
questions: How do the buildings we design have the potential to reduce asthma through the materials palette and
fresh air systems? Can employing active design guidelines
and building the irresistible stair help to reduce obesity?
Can access to daylight reduce power bills and increase productivity? And what if the living roof not only reduced run
off and heat island effect but also connected patients to
nature and shortened hospital stays?
Resilience - Until recently, most sustainability considerations emphasized cost attributes, such as embodied
energy, materials sourcing and local production. Over time
we began to look at the total costs of products, including
VICE PRESIDENT OF MARKETING
MEMBERS HAVE ASKED recently why
Emphasizing Responsibility, Resiliency and Relevance
DIRECTOR OF COMMUNICATIONS
The Future of Sustainability
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Winter 2013
A Commitment to True Collaboration
Design’s Growing Body of Evidence
Design for Life
ASID Icon - Winter 2013