The Alabama Road Builder - Winter 2014 - (Page 20)
'Drive Safe Alabama'
By John Cooper
Transportation Director, ALDOT
he state of Alabama faces many challenges, but one of the most significant challenges - the
lax safety culture on our roadways - is one we never consider until it hits close to home.
The impact of a weak safety culture hits painfully close to the families of those who
die in a crash on local, state, U.S. and interstate highways across Alabama. While the number
of crash fatalities has been below 900 in some recent years, Alabama's 20-year average is still
around 1,000 crash fatalities per year.
A Department of Transportation staff member who deals with our annual crash data recently
summed up the harsh reality of our safety culture this way: nearly 10,000 people have died in
crashes on Alabama's roadways during his 10 years at ALDOT. Nationwide, 35,000 to 40,000
people die in crashes annually. As a society, we wouldn't tolerate that safety record from any
other mode of travel.
That's why ALDOT has created the Drive Safe Alabama program. Drive Safe Alabama is a
traffic safety marketing and education program developed around Alabama's strategic highway
safety plan. The safety plan identifies excessive speed, impaired driving, distracted driving and
seat belt awareness as top priorities. Drive Safe Alabama also focuses on work zone safety, RR
crossing safety and motorcycle safety.
ALDOT has developed a series of safety messages for use on radio and TV, and is developing
an outreach campaign that focuses on civic clubs, schools and captive-audience events such as
ballgames, fairs and community events. These efforts are plugged into social media, and all messaging seeks to drive citizens to the Drive Safe Alabama website at www.DriveSafeAlabama.org.
I encourage you to learn more about ALDOT's Drive Safe Alabama campaign at the website and
on Facebook and Twitter. The website features links to Drive Safe Alabama's social media channels.
It also includes links to TV and
radio announcements designed
to help strengthen our highway
Safer roadways start with
each one of us making a commitment to be safe drivers. It
also includes wearing our seat
belt, and encouraging everyone around us to always buckle
up. Data show that as many as
70 percent of all crash fatalities are not wearing proper seat
belts or restraints. Please join
me in helping make Alabama's
Remember, ever y time
you get behind the wheel,
buckle up and Drive Safe,
Table of Contents for the Digital Edition of The Alabama Road Builder - Winter 2014
New Legislature Poised to Tackle Old Issue
New Year Offers Challenges, Opportunities for Industry
2014 Annual Luncheon Highlights
Fall Golf Tournament 2014
The Ed & Charlotte Rodgers Scholarship Fund
Fight for Work Zone Safety Awareness Pushes On
Let’s Reform the Clean Air Act
ALDOT Launches ‘drive Safe Alabama’
Alabama Guardrail, Inc.
Products and Services Marketplace
Index to Advertisers / advertisers.com
Heard Along the Highway
The Alabama Road Builder - Winter 2014