COVER STORY
WILL TECHNOLOGY
COMMODITIZE YOUR
BUSINESS?
BY BRAD LONTZ
6 | v i e w t h i s i s s u e a t | www.aamgawin.org
W
HEN WAS THE last time you made
travel arrangements through a travel
agent? Why? As sites like Travelocity,
Expedia and others became popular,
travel agents had difficulty demonstrating their value. What was the consumer
getting for the fees travel agents charged? The technology
allowing consumers to connect directly to travel providers
commoditized the travel arrangement business.
http://www.aamgawin.org
Table of Contents for the Digital Edition of WIN Magazine - Spring 2014